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Education App Store Listing Analysis in India

Across 966 education app store listings (India), the median ASO score is 84/100, with 19.7 languages and 11.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 966 apps).

We analysed 966 education app store listings in India Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.

966 apps966 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
82.7
Median
84
Lower quartile
77
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-492%50-597%60-6922%70-7939%80-8929%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
1%
≥5 languages
98%
language-scanned
966
LanguageShare of apps published
Spanish98%
Hindi98%
Russian98%
German98%
Japanese98%
Arabic98%
Korean98%
English98%
Portuguese (BR)98%
Turkish98%
Vietnamese98%
Thai98%
Chinese (Simpl.)98%
Dutch98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian1%~0.8%
Polish1%~1.2%
Chinese (Trad.)1%~1.1%
French1%~3.3%
Indonesian1%~3.1%

Visual assets

On the visual side we measured 11.6 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.6
<5 screenshots
11%
≥8 screenshots
64%
Feature graphic
100%
Video
10%

Text and ASO fields

Text fields are underused: 64 characters in the short description and 1768 characters in the long description on average.

Short description
63
Unused
20%
Long description
1768
<500 chars
17%

Most used terms in this category

vocabulary 14%exam 13%flashcards 8%learn english 8%grammar 7%enem 2%learn spanish 4%quran 3%alphabet 4%learn german 3%lessons 17%language learning 8%practice tests 3%tutor 6%exams 11%math 8%mock 3%pronunciation 8%speak english 3%preschool 3%learn speak 3%theory test 1%exam questions 2%homework 2%upsc 1%mcq 1%flashcard 2%piano 1%english learn 2%physics 2%

Key takeaways

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Frequently asked questions

How many languages do education app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=966 apps).

How many screenshots should a store listing have?

The sample averages 11.6 screenshots; 12% publish fewer than five (N=966).

What is the average ASO score in this category?

82.7/100 on average, with a median of 84/100 (N=966).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=966).

Where does this data come from?

The Shotyend ASO Index: a sample of 966 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method