Mobile Game Store Listing Analysis in India
Across 931 mobile game store listings (India), the median ASO score is 89/100, with 19 languages and 18.6 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 931 apps).
We analysed 931 mobile game store listings in India Google Play. About 4% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.0 languages on average, with 4% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| German | 95% | |
| Spanish | 95% | |
| Japanese | 95% | |
| French | 95% | |
| Portuguese (BR) | 95% | |
| Russian | 95% | |
| Turkish | 95% | |
| Italian | 95% | |
| Hindi | 95% | |
| Korean | 95% | |
| Chinese (Simpl.) | 94% | |
| Indonesian | 94% | |
| Arabic | 94% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 6% | ~1.1% |
| Ukrainian | 6% | ~0.8% |
| Vietnamese | 6% | ~1.7% |
| Dutch | 6% | ~0.8% |
| Polish | 6% | ~1.2% |
Visual assets
On the visual side we measured 18.6 screenshots on average, with 1% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 66 of the 80 short-description characters are used, and 3% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 6% of apps have no listing in that language (~1.1% of downloads).
- 49% of apps have a promo video; listings without one are visibly behind in this category.
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Frequently asked questions
How many languages do mobile game listings support on average?
19 languages on average. 4% of the sample ships in two languages at most (N=931 apps).
How many screenshots should a store listing have?
The sample averages 18.6 screenshots; 1% publish fewer than five (N=931).
What is the average ASO score in this category?
87.4/100 on average, with a median of 89/100 (N=931).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=931).
Where does this data come from?
The Shotyend ASO Index: a sample of 931 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.