Mobile Game Store Listing Analysis in India
Across 899 mobile game store listings (India), the median ASO score is 88/100, with 19 languages and 18.7 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 899 apps).
We analysed 899 mobile game store listings in India Google Play. About 4% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.0 languages on average, with 4% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| German | 95% | |
| Spanish | 95% | |
| Japanese | 95% | |
| French | 95% | |
| Portuguese (BR) | 95% | |
| Russian | 95% | |
| Turkish | 95% | |
| Italian | 95% | |
| Hindi | 94% | |
| Korean | 94% | |
| Chinese (Simpl.) | 94% | |
| Indonesian | 94% | |
| Arabic | 94% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 6% | ~1.1% |
| Ukrainian | 6% | ~0.8% |
| Vietnamese | 6% | ~1.7% |
| Dutch | 6% | ~0.8% |
| Polish | 6% | ~1.2% |
Visual assets
On the visual side we measured 18.7 screenshots on average, with 1% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 66 of the 80 short-description characters are used, and 3% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 22.863 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 96.1 | 84 |
| Avg. screenshots | 21.9 | 17.6 |
| Avg. languages | 19.9 | 19 |
| Short description | 77.9 | 64.5 |
| Long description | 2682.4 | 1895.7 |
| Feature graphic | 100% | 100% |
| Video | 97.6% | 41.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 7% of apps have no listing in that language (~1.1% of downloads).
- 50% of apps have a promo video; listings without one are visibly behind in this category.
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Frequently asked questions
How many languages do mobile game listings support on average?
19 languages on average. 4% of the sample ships in two languages at most (N=899 apps).
How many screenshots should a store listing have?
The sample averages 18.7 screenshots; 1% publish fewer than five (N=899).
What is the average ASO score in this category?
85.9/100 on average, with a median of 88/100 (N=899).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=899).
Where does this data come from?
The Shotyend ASO Index: a sample of 899 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.