Shopping App Store Listing Analysis in Japan
Across 805 shopping app store listings (Japan), the median ASO score is 56.2/100, with 19 languages and 9.4 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 805 apps).
We measured 805 app pages in the Japan shopping app market. Listings use 9.4 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.0 languages on average, with 5% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Japanese | 96% | |
| Spanish | 95% | |
| German | 95% | |
| Korean | 95% | |
| Turkish | 95% | |
| English | 94% | |
| Portuguese (BR) | 94% | |
| Hindi | 94% | |
| French | 94% | |
| Indonesian | 94% | |
| Arabic | 94% | |
| Polish | 94% | |
| Chinese (Simpl.) | 94% | |
| Ukrainian | 94% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Russian | 5% | ~5.1% |
| Italian | 5% | ~1.9% |
| Vietnamese | 5% | ~1.7% |
| Thai | 5% | ~1.4% |
| Chinese (Trad.) | 5% | ~1.1% |
Visual assets
On the visual side we measured 9.4 screenshots on average, with 16% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 84 characters in the short description and 1747 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Russian: 6% of apps have no listing in that language (~5.1% of downloads).
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Frequently asked questions
How many languages do shopping app listings support on average?
19 languages on average. 5% of the sample ships in two languages at most (N=805 apps).
How many screenshots should a store listing have?
The sample averages 9.4 screenshots; 16% publish fewer than five (N=805).
What is the average ASO score in this category?
60.6/100 on average, with a median of 56.2/100 (N=805).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=805).
Where does this data come from?
The Shotyend ASO Index: a sample of 805 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.