Shopping App Store Listing Analysis in Japan
Across 794 shopping app store listings (Japan), the median ASO score is 55.3/100, with 18.9 languages and 9.4 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 794 apps).
We measured 794 app pages in the Japan shopping app market. Listings use 9.4 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 18.9 languages on average, with 5% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Japanese | 96% | |
| Spanish | 95% | |
| German | 95% | |
| Korean | 95% | |
| Turkish | 95% | |
| English | 94% | |
| Portuguese (BR) | 94% | |
| Hindi | 94% | |
| French | 94% | |
| Indonesian | 94% | |
| Arabic | 94% | |
| Polish | 94% | |
| Chinese (Simpl.) | 94% | |
| Ukrainian | 94% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Russian | 5% | ~5.1% |
| Italian | 5% | ~1.9% |
| Vietnamese | 5% | ~1.7% |
| Thai | 5% | ~1.4% |
| Chinese (Trad.) | 5% | ~1.1% |
Visual assets
On the visual side we measured 9.4 screenshots on average, with 16% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 84 characters in the short description and 1748 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.603 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.5 | 69.4 |
| Avg. screenshots | 15.3 | 9.6 |
| Avg. languages | 20 | 12.8 |
| Short description | 75.6 | 63.6 |
| Long description | 2697.8 | 1470.3 |
| Feature graphic | 100% | 100% |
| Video | 43.4% | 7.1% |
Key takeaways
- The most missed market is Russian: 6% of apps have no listing in that language (~5.1% of downloads).
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Frequently asked questions
How many languages do shopping app listings support on average?
18.9 languages on average. 5% of the sample ships in two languages at most (N=794 apps).
How many screenshots should a store listing have?
The sample averages 9.4 screenshots; 16% publish fewer than five (N=794).
What is the average ASO score in this category?
59.5/100 on average, with a median of 55.3/100 (N=794).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=794).
Where does this data come from?
The Shotyend ASO Index: a sample of 794 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.