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Business App Store Listing Analysis in Canada

Across 168 business app store listings (Canada), the median ASO score is 61.6/100, with 19.8 languages and 12.2 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 168 apps).

We measured 168 app pages in the Canada business app market. Listings use 12.2 screenshots on average and 0% are missing a feature graphic.

168 apps25 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
62.3
Median
61.6
Lower quartile
55.3
Upper quartile
66
0%0-90%10-190%20-291%30-3913%40-4927%50-5940%60-698%70-794%80-895%90-99

Visual assets

The average screenshot count is 12.2. A feature graphic is present in 100% of listings and a video in 23%.

Avg. screenshots
12.2
<5 screenshots
5%
≥8 screenshots
70%
Feature graphic
100%
Video
22%

Text and ASO fields

On average 64 of the 80 short-description characters are used, and 11% of apps keep the long description under 500 characters.

Short description
63
Unused
20%
Long description
2114
<500 chars
11%

Most used terms in this category

fax 2%invoice 8%invoice maker 4%resume builder 4%business card 4%crm 5%pos 6%job search 4%field service 2%invoicing 4%professional resume 3%business cards 4%payroll 3%pdf scanner 2%billing 6%professional invoices 3%resume maker 2%ats 2%card maker 2%send fax 1%digital business 3%builder maker 2%cover letter 1%faxes 1%invoice generator 2%accounting 3%freelancers 6%inventory 9%business owners 4%small business 5%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).

Top 10%Others
Average score82.454.5
Avg. screenshots13.110.9
Avg. languages16.41.3
Short description67.864.4
Long description2161.41521.8
Feature graphic100%100%
Video35%10.9%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

19.8 languages on average. 0% of the sample ships in two languages at most (N=168 apps).

How many screenshots should a store listing have?

The sample averages 12.2 screenshots; 5% publish fewer than five (N=168).

What is the average ASO score in this category?

62.3/100 on average, with a median of 61.6/100 (N=168).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=168).

Where does this data come from?

The Shotyend ASO Index: a sample of 168 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

Related reports

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Data-backed guides

App Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)How to Reply to App Reviews