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Business App Store Listing Analysis in Germany

Across 786 business app store listings (Germany), the median ASO score is 55.5/100, with 19.7 languages and 11.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 786 apps).

We measured 786 app pages in the Germany business app market. Listings use 11.2 screenshots on average and 0% are missing a feature graphic.

786 apps64 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
56.1
Median
55.5
Lower quartile
47.7
Upper quartile
62.8
0%0-90%10-192%20-299%30-3919%40-4935%50-5925%60-694%70-793%80-893%90-99

Language coverage and missed markets

Across 64 scanned apps the average language count is 19.7; 2% ship in at most two languages.

Average languages
19.7
≤2 languages
1%
≥5 languages
98%
language-scanned
64
LanguageShare of apps published
English100%
German100%
Spanish98%
Portuguese (BR)98%
Hindi98%
Russian98%
Japanese98%
French98%
Indonesian98%
Arabic98%
Korean98%
Italian98%
Turkish98%
Vietnamese98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Spanish1%~8.3%
Portuguese (BR)1%~6.2%
Hindi1%~5.8%
Russian1%~5.1%
Japanese1%~3.4%

Visual assets

On the visual side we measured 11.2 screenshots on average, with 13% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.2
<5 screenshots
12%
≥8 screenshots
62%
Feature graphic
100%
Video
11%

Text and ASO fields

Text fields are underused: 60 characters in the short description and 1515 characters in the long description on average.

Short description
59
Unused
25%
Long description
1515
<500 chars
19%

Most used terms in this category

fax 2%invoice maker 4%invoice 8%resume builder 4%business card 4%pos 6%job search 4%invoicing 4%field service 2%payroll 3%professional resume 3%card maker 2%ats 2%resume maker 2%professional invoices 3%builder maker 2%resume 6%digital business 3%invoice generator 2%pdf scanner 2%send fax 2%fax phone 1%business cards 4%crm 4%faxes 2%accounting 3%freelancers 6%cover letter 1%small business 5%invoices estimates 2%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

19.7 languages on average. 2% of the sample ships in two languages at most (N=786 apps).

How many screenshots should a store listing have?

The sample averages 11.2 screenshots; 13% publish fewer than five (N=786).

What is the average ASO score in this category?

56.1/100 on average, with a median of 55.5/100 (N=786).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=786).

Where does this data come from?

The Shotyend ASO Index: a sample of 786 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing