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Business App Store Listing Analysis in South Korea

Across 919 business app store listings (South Korea), the median ASO score is 55.5/100, with 19.6 languages and 10.9 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 919 apps).

This report is based on derived statistics from 919 business app listings in South Korea. The median score is 55.5/100 and 2% are limited to one or two languages.

919 apps53 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
55.3
Median
55.5
Lower quartile
47.6
Upper quartile
62.8
0%0-90%10-191%20-299%30-3922%40-4935%50-5925%60-693%70-792%80-892%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.6 languages on average, with 2% limited to one or two.

Average languages
19.6
≤2 languages
1%
≥5 languages
98%
language-scanned
53
LanguageShare of apps published
English98%
Portuguese (BR)98%
Hindi98%
Russian98%
German98%
Japanese98%
French98%
Indonesian98%
Arabic98%
Korean98%
Italian98%
Turkish98%
Vietnamese98%
Thai98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Spanish3%~8.3%
English1%~22%
Portuguese (BR)1%~6.2%
Hindi1%~5.8%
Russian1%~5.1%

Visual assets

Listings use 10.9 screenshots on average and 13% stay below five. Feature graphics appear in 100% and promo videos in 12%.

Avg. screenshots
10.9
<5 screenshots
13%
≥8 screenshots
58%
Feature graphic
100%
Video
11%

Text and ASO fields

Text fields are underused: 71 characters in the short description and 1574 characters in the long description on average.

Short description
71
Unused
10%
Long description
1574
<500 chars
20%

Most used terms in this category

fax 2%invoice maker 4%invoice 8%resume builder 4%business card 4%pos 6%job search 4%invoicing 4%field service 2%payroll 3%professional resume 3%card maker 2%ats 2%resume maker 2%professional invoices 3%builder maker 2%resume 6%digital business 3%invoice generator 2%pdf scanner 2%send fax 2%fax phone 1%business cards 4%crm 4%faxes 2%accounting 3%freelancers 6%cover letter 1%small business 5%invoices estimates 2%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

19.6 languages on average. 2% of the sample ships in two languages at most (N=919 apps).

How many screenshots should a store listing have?

The sample averages 10.9 screenshots; 13% publish fewer than five (N=919).

What is the average ASO score in this category?

55.3/100 on average, with a median of 55.5/100 (N=919).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=919).

Where does this data come from?

The Shotyend ASO Index: a sample of 919 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

Related reports

Business App ASO Report 2026: Data From 1.494 AppsBusiness App ASO Report 2026: Data From 1.073 AppsBusiness App ASO Report 2026: Data From 782 AppsBusiness App ASO Report 2026: Data From 716 AppsBusiness App ASO Report 2026: Data From 619 AppsBusiness App ASO Report 2026: Data From 599 Apps

Data-backed guides

ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)