Travel App Store Listing Analysis in the United States
Across 612 travel app store listings (the United States), the median ASO score is 61.3/100, with 19.7 languages and 10.4 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 612 apps).
We analysed 612 travel app store listings in the United States Google Play. About 0% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.7 languages on average, with 0% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| French | 100% | |
| German | 99% | |
| English | 99% | |
| Spanish | 99% | |
| Turkish | 99% | |
| Chinese (Simpl.) | 99% | |
| Portuguese (BR) | 98% | |
| Russian | 98% | |
| Japanese | 98% | |
| Arabic | 98% | |
| Hindi | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Italian | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 3% | ~0.8% |
| Polish | 2% | ~1.2% |
| Thai | 2% | ~1.4% |
| Chinese (Trad.) | 2% | ~1.1% |
| Hindi | 1% | ~5.8% |
Visual assets
On the visual side we measured 10.4 screenshots on average, with 14% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 61 characters in the short description and 1794 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 3% of apps have no listing in that language (~0.8% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.7 languages on average. 0% of the sample ships in two languages at most (N=612 apps).
How many screenshots should a store listing have?
The sample averages 10.4 screenshots; 14% publish fewer than five (N=612).
What is the average ASO score in this category?
64.6/100 on average, with a median of 61.3/100 (N=612).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=612).
Where does this data come from?
The Shotyend ASO Index: a sample of 612 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.