Sports App Store Listing Analysis in the United States
Across 487 sports app store listings (the United States), the median ASO score is 55.5/100, with 18.4 languages and 11.9 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 487 apps).
We compared 487 sports app store pages. The average language count is 18.4 and the average screenshot count is 11.9, giving a mean listing score of 55.1/100.
Listing score distribution
Visual assets
Listings use 11.9 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 62 characters on average, leaving 23% of the 80-character field unused. Long descriptions average 1790 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 3.444 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 72.1 | 53.2 |
| Avg. screenshots | 15.3 | 11.1 |
| Avg. languages | 6.1 | 0.3 |
| Short description | 73 | 62.5 |
| Long description | 2433.8 | 1646.2 |
| Feature graphic | 100% | 100% |
| Video | 29.5% | 7.5% |
Key takeaways
- The most missed market is Hindi: 14% of apps have no listing in that language (~5.8% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do sports app listings support on average?
18.4 languages on average. 7% of the sample ships in two languages at most (N=487 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 9% publish fewer than five (N=487).
What is the average ASO score in this category?
55.1/100 on average, with a median of 55.5/100 (N=487).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=487).
Where does this data come from?
The Shotyend ASO Index: a sample of 487 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.