Sports App Store Listing Analysis in the United States
Across 499 sports app store listings (the United States), the median ASO score is 56.1/100, with 17.4 languages and 11.8 screenshots on average. 12% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 499 apps).
We compared 499 sports app store pages. The average language count is 17.4 and the average screenshot count is 11.8, giving a mean listing score of 55.9/100.
Listing score distribution
Visual assets
Listings use 11.8 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 62 characters on average, leaving 23% of the 80-character field unused. Long descriptions average 1789 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 19% of apps have no listing in that language (~5.8% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do sports app listings support on average?
17.4 languages on average. 12% of the sample ships in two languages at most (N=499 apps).
How many screenshots should a store listing have?
The sample averages 11.8 screenshots; 9% publish fewer than five (N=499).
What is the average ASO score in this category?
55.9/100 on average, with a median of 56.1/100 (N=499).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=499).
Where does this data come from?
The Shotyend ASO Index: a sample of 499 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.