Social App Store Listing Analysis in the United States
Across 412 social app store listings (the United States), the median ASO score is 77/100, with 19.3 languages and 9.5 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 412 apps).
We measured 412 app pages in the the United States social app market. Listings use 9.5 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.3 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 98% | |
| French | 98% | |
| German | 98% | |
| Portuguese (BR) | 97% | |
| Italian | 97% | |
| Russian | 97% | |
| Japanese | 97% | |
| Korean | 97% | |
| Turkish | 96% | |
| Polish | 96% | |
| Dutch | 96% | |
| Ukrainian | 96% | |
| Thai | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 6% | ~1.1% |
| Hindi | 5% | ~5.8% |
| Vietnamese | 5% | ~1.7% |
| Indonesian | 4% | ~3.1% |
| Arabic | 4% | ~3% |
Visual assets
Listings use 9.5 screenshots on average and 16% stay below five. Feature graphics appear in 100% and promo videos in 8%.
Text and ASO fields
The short description uses 60 characters on average, leaving 26% of the 80-character field unused. Long descriptions average 1711 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 92.7 | 67.2 |
| Avg. screenshots | 14.4 | 9.6 |
| Avg. languages | 20 | 10.7 |
| Short description | 74.7 | 62.1 |
| Long description | 2685.2 | 1738.3 |
| Feature graphic | 100% | 100% |
| Video | 40.5% | 7.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 6% of apps have no listing in that language (~1.1% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
19.3 languages on average. 1% of the sample ships in two languages at most (N=412 apps).
How many screenshots should a store listing have?
The sample averages 9.5 screenshots; 16% publish fewer than five (N=412).
What is the average ASO score in this category?
73.9/100 on average, with a median of 77/100 (N=412).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=412).
Where does this data come from?
The Shotyend ASO Index: a sample of 412 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.