Social App Store Listing Analysis in the United States
Across 419 social app store listings (the United States), the median ASO score is 76/100, with 19.3 languages and 9.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 419 apps).
We measured 419 app pages in the the United States social app market. Listings use 9.6 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.3 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 98% | |
| French | 98% | |
| German | 98% | |
| Portuguese (BR) | 97% | |
| Italian | 97% | |
| Russian | 96% | |
| Japanese | 96% | |
| Korean | 96% | |
| Turkish | 96% | |
| Polish | 96% | |
| Chinese (Simpl.) | 95% | |
| Dutch | 95% | |
| Ukrainian | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 6% | ~1.1% |
| Hindi | 5% | ~5.8% |
| Vietnamese | 5% | ~1.7% |
| Indonesian | 4% | ~3.1% |
| Arabic | 4% | ~3% |
Visual assets
Listings use 9.6 screenshots on average and 16% stay below five. Feature graphics appear in 100% and promo videos in 9%.
Text and ASO fields
The short description uses 60 characters on average, leaving 26% of the 80-character field unused. Long descriptions average 1708 characters.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 6% of apps have no listing in that language (~1.1% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do social app listings support on average?
19.3 languages on average. 1% of the sample ships in two languages at most (N=419 apps).
How many screenshots should a store listing have?
The sample averages 9.6 screenshots; 16% publish fewer than five (N=419).
What is the average ASO score in this category?
72.4/100 on average, with a median of 76/100 (N=419).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=419).
Where does this data come from?
The Shotyend ASO Index: a sample of 419 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.