Photo App Store Listing Analysis in the United States
Across 357 photo app store listings (the United States), the median ASO score is 65.1/100, with 19.6 languages and 13.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 357 apps).
We measured 357 app pages in the the United States photo app market. Listings use 13.2 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.6 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 100% | |
| Spanish | 99% | |
| Portuguese (BR) | 98% | |
| Hindi | 98% | |
| Russian | 98% | |
| German | 98% | |
| Japanese | 98% | |
| French | 98% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Italian | 98% | |
| Turkish | 98% | |
| Vietnamese | 98% | |
| Thai | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 4% | ~1.1% |
| Ukrainian | 3% | ~0.8% |
| Arabic | 2% | ~3% |
| Polish | 2% | ~1.2% |
| Chinese (Simpl.) | 2% | ~2.6% |
Visual assets
Listings use 13.2 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 18%.
Text and ASO fields
Text fields are underused: 68 characters in the short description and 2383 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Chinese (Trad.): 5% of apps have no listing in that language (~1.1% of downloads).
- 17% of apps have not been updated in over a year; freshness affects ranking.
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Frequently asked questions
How many languages do photo app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=357 apps).
How many screenshots should a store listing have?
The sample averages 13.2 screenshots; 9% publish fewer than five (N=357).
What is the average ASO score in this category?
67/100 on average, with a median of 65.1/100 (N=357).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=357).
Where does this data come from?
The Shotyend ASO Index: a sample of 357 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.