Lifestyle App Store Listing Analysis in the United States
Across 748 lifestyle app store listings (the United States), the median ASO score is 56.2/100, with 16.6 languages and 11.9 screenshots on average. 10% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 748 apps).
This report is based on derived statistics from 748 lifestyle app listings in the United States. The median score is 56.2/100 and 10% are limited to one or two languages.
Listing score distribution
Visual assets
Listings use 11.9 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 1881 characters.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 21% of apps have no listing in that language (~5.8% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do lifestyle app listings support on average?
16.6 languages on average. 10% of the sample ships in two languages at most (N=748 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 10% publish fewer than five (N=748).
What is the average ASO score in this category?
55.7/100 on average, with a median of 56.2/100 (N=748).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=748).
Where does this data come from?
The Shotyend ASO Index: a sample of 748 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.