Lifestyle App Store Listing Analysis in the United States
Across 729 lifestyle app store listings (the United States), the median ASO score is 55.8/100, with 17.2 languages and 12 screenshots on average. 11% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 729 apps).
This report is based on derived statistics from 729 lifestyle app listings in the United States. The median score is 55.8/100 and 11% are limited to one or two languages.
Listing score distribution
Visual assets
Listings use 12.0 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 1877 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.071 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.9 | 53.4 |
| Avg. screenshots | 15.7 | 10.8 |
| Avg. languages | 5 | 0.2 |
| Short description | 79.2 | 70.4 |
| Long description | 2635.9 | 1817.2 |
| Feature graphic | 100% | 100% |
| Video | 34.6% | 8.8% |
Key takeaways
- The most missed market is Thai: 22% of apps have no listing in that language (~1.4% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do lifestyle app listings support on average?
17.2 languages on average. 11% of the sample ships in two languages at most (N=729 apps).
How many screenshots should a store listing have?
The sample averages 12 screenshots; 9% publish fewer than five (N=729).
What is the average ASO score in this category?
55/100 on average, with a median of 55.8/100 (N=729).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=729).
Where does this data come from?
The Shotyend ASO Index: a sample of 729 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.