Food & Drink App Store Listing Analysis in the United States
Across 576 food & drink app store listings (the United States), the median ASO score is 53.5/100, with 10.2 languages and 10.8 screenshots on average. 46% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 576 apps).
We scanned 576 food & drink app listings: the average store listing score is 53.2/100. Localisation is the weakest area — 46% never pass two languages.
Listing score distribution
Visual assets
On the visual side we measured 10.8 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 58 characters on average, leaving 27% of the 80-character field unused. Long descriptions average 1595 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 3.391 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 72.7 | 52.1 |
| Avg. screenshots | 16.4 | 10.5 |
| Avg. languages | 6.6 | 0.3 |
| Short description | 71.3 | 62.1 |
| Long description | 2440.1 | 1499 |
| Feature graphic | 100% | 100% |
| Video | 40.2% | 9.1% |
Key takeaways
- 46% of apps ship in at most two languages — localisation is the fastest lever in this category.
- The most missed market is Chinese (Trad.): 64% of apps have no listing in that language (~1.1% of downloads).
- 27% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do food & drink app listings support on average?
10.2 languages on average. 46% of the sample ships in two languages at most (N=576 apps).
How many screenshots should a store listing have?
The sample averages 10.8 screenshots; 12% publish fewer than five (N=576).
What is the average ASO score in this category?
53.2/100 on average, with a median of 53.5/100 (N=576).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=576).
Where does this data come from?
The Shotyend ASO Index: a sample of 576 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.