Entertainment App Store Listing Analysis in the United States
Across 649 entertainment app store listings (the United States), the median ASO score is 55.5/100, with 17.2 languages and 11.9 screenshots on average. 9% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 649 apps).
This report is based on derived statistics from 649 entertainment app listings in the United States. The median score is 55.5/100 and 9% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 64 apps found 17.2 languages on average, and only 89% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 100% | |
| Spanish | 90% | |
| French | 90% | |
| Portuguese (BR) | 89% | |
| German | 89% | |
| Indonesian | 87% | |
| Italian | 87% | |
| Chinese (Simpl.) | 87% | |
| Japanese | 85% | |
| Arabic | 85% | |
| Korean | 85% | |
| Turkish | 85% | |
| Thai | 85% | |
| Vietnamese | 84% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 21% | ~1.1% |
| Hindi | 20% | ~5.8% |
| Ukrainian | 20% | ~0.8% |
| Russian | 18% | ~5.1% |
| Vietnamese | 15% | ~1.7% |
Visual assets
On the visual side we measured 11.9 screenshots on average, with 14% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 62 of the 80 short-description characters are used, and 12% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.349 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 81.2 | 53.2 |
| Avg. screenshots | 14.7 | 11.8 |
| Avg. languages | 16.6 | 0.5 |
| Short description | 63.9 | 64.3 |
| Long description | 1943.4 | 1624.3 |
| Feature graphic | 100% | 100% |
| Video | 28% | 8.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 22% of apps have no listing in that language (~1.1% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do entertainment app listings support on average?
17.2 languages on average. 9% of the sample ships in two languages at most (N=649 apps).
How many screenshots should a store listing have?
The sample averages 11.9 screenshots; 14% publish fewer than five (N=649).
What is the average ASO score in this category?
55.5/100 on average, with a median of 55.5/100 (N=649).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=649).
Where does this data come from?
The Shotyend ASO Index: a sample of 649 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.