Dating App Store Listing Analysis in the United States
Across 183 dating app store listings (the United States), the median ASO score is 57.9/100, with 14.8 languages and 10.7 screenshots on average. 8% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 183 apps).
This report is based on derived statistics from 183 dating app listings in the United States. The median score is 57.9/100 and 8% are limited to one or two languages.
Listing score distribution
Visual assets
The average screenshot count is 10.7. A feature graphic is present in 100% of listings and a video in 9%.
Text and ASO fields
Text fields are underused: 66 characters in the short description and 2285 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Portuguese (BR): 31% of apps have no listing in that language (~6.2% of downloads).
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Frequently asked questions
How many languages do dating app listings support on average?
14.8 languages on average. 8% of the sample ships in two languages at most (N=183 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 7% publish fewer than five (N=183).
What is the average ASO score in this category?
58.1/100 on average, with a median of 57.9/100 (N=183).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=183).
Where does this data come from?
The Shotyend ASO Index: a sample of 183 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.