Communication App Store Listing Analysis in the United States
Across 397 communication app store listings (the United States), the median ASO score is 56.5/100, with 17.1 languages and 10.7 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 397 apps).
This report is based on derived statistics from 397 communication app listings in the United States. The median score is 56.5/100 and 7% are limited to one or two languages.
Listing score distribution
Visual assets
Listings use 10.7 screenshots on average and 10% stay below five. Feature graphics appear in 100% and promo videos in 15%.
Text and ASO fields
The short description uses 65 characters on average, leaving 18% of the 80-character field unused. Long descriptions average 2115 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.531 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.4 | 53 |
| Avg. screenshots | 13.4 | 10.2 |
| Avg. languages | 4.4 | 0.1 |
| Short description | 73.9 | 64.7 |
| Long description | 2672.2 | 1833.5 |
| Feature graphic | 100% | 100% |
| Video | 31.1% | 11.1% |
Key takeaways
- The most missed market is Chinese (Trad.): 29% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do communication app listings support on average?
17.1 languages on average. 7% of the sample ships in two languages at most (N=397 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 10% publish fewer than five (N=397).
What is the average ASO score in this category?
56/100 on average, with a median of 56.5/100 (N=397).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=397).
Where does this data come from?
The Shotyend ASO Index: a sample of 397 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.