Sports App Store Listing Analysis in the United Kingdom
Across 181 sports app store listings (the United Kingdom), the median ASO score is 56.4/100, with 18.8 languages and 11.8 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 181 apps).
We analysed 181 sports app store listings in the United Kingdom Google Play. About 0% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Visual assets
On the visual side we measured 11.8 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 63 characters in the short description and 1845 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 3.444 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 72.1 | 53.2 |
| Avg. screenshots | 15.3 | 11.1 |
| Avg. languages | 6.1 | 0.3 |
| Short description | 73 | 62.5 |
| Long description | 2433.8 | 1646.2 |
| Feature graphic | 100% | 100% |
| Video | 29.5% | 7.5% |
Key takeaways
- The most missed market is Hindi: 17% of apps have no listing in that language (~5.8% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do sports app listings support on average?
18.8 languages on average. 0% of the sample ships in two languages at most (N=181 apps).
How many screenshots should a store listing have?
The sample averages 11.8 screenshots; 8% publish fewer than five (N=181).
What is the average ASO score in this category?
56.8/100 on average, with a median of 56.4/100 (N=181).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=181).
Where does this data come from?
The Shotyend ASO Index: a sample of 181 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.