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Sports App Store Listing Analysis in Japan

Across 566 sports app store listings (Japan), the median ASO score is 56.2/100, with 16.2 languages and 11.6 screenshots on average. 15% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 566 apps).

We compared 566 sports app store pages. The average language count is 16.2 and the average screenshot count is 11.6, giving a mean listing score of 56.4/100.

566 apps20 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
56.4
Median
56.2
Lower quartile
50.4
Upper quartile
62.8
0%0-90%10-190%20-294%30-3919%40-4942%50-5930%60-692%70-791%80-891%90-99

Visual assets

On the visual side we measured 11.6 screenshots on average, with 8% using fewer than five and 100% having a feature graphic.

Avg. screenshots
11.6
<5 screenshots
8%
≥8 screenshots
65%
Feature graphic
100%
Video
8%

Text and ASO fields

Text fields are underused: 68 characters in the short description and 1951 characters in the long description on average.

Short description
68
Unused
14%
Long description
1951
<500 chars
8%

Most used terms in this category

live scores 20%live football 12%football 40%leagues 18%football live 8%soccer 17%tennis 11%live score 7%league 22%football scores 8%basketball 10%standings 12%tournaments 11%fixtures 10%world cup 9%scores match 6%scoreboard 3%football streaming 3%premier league 10%scores 30%betting 5%lineups 8%tournament 8%football predictions 3%handball 3%football matches 6%scores live 6%soccer scores 3%fantasy football 2%champions league 7%

Key takeaways

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Frequently asked questions

How many languages do sports app listings support on average?

16.2 languages on average. 15% of the sample ships in two languages at most (N=566 apps).

How many screenshots should a store listing have?

The sample averages 11.6 screenshots; 8% publish fewer than five (N=566).

What is the average ASO score in this category?

56.4/100 on average, with a median of 56.2/100 (N=566).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=566).

Where does this data come from?

The Shotyend ASO Index: a sample of 566 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

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