Education App Store Listing Analysis in the United Kingdom
Across 510 education app store listings (the United Kingdom), the median ASO score is 86/100, with 19.5 languages and 14.1 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 510 apps).
We analysed 510 education app store listings in the United Kingdom Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.5 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Japanese | 98% | |
| French | 98% | |
| Chinese (Simpl.) | 98% | |
| Dutch | 98% | |
| Portuguese (BR) | 97% | |
| Russian | 97% | |
| German | 97% | |
| Indonesian | 97% | |
| Korean | 97% | |
| Turkish | 97% | |
| Vietnamese | 97% | |
| Chinese (Trad.) | 97% | |
| English | 97% | |
| Spanish | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Polish | 3% | ~1.2% |
| Ukrainian | 3% | ~0.8% |
| Hindi | 2% | ~5.8% |
| English | 2% | ~22% |
| Spanish | 2% | ~8.3% |
Visual assets
Listings use 14.1 screenshots on average and 6% stay below five. Feature graphics appear in 100% and promo videos in 15%.
Text and ASO fields
The short description uses 66 characters on average, leaving 18% of the 80-character field unused. Long descriptions average 1987 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 10.113 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95.2 | 76.2 |
| Avg. screenshots | 18.2 | 13.3 |
| Avg. languages | 20 | 14.6 |
| Short description | 77.8 | 68.4 |
| Long description | 2787.9 | 1843.9 |
| Feature graphic | 100% | 100% |
| Video | 52% | 11.4% |
Key takeaways
- The most missed market is Polish: 3% of apps have no listing in that language (~1.2% of downloads).
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Frequently asked questions
How many languages do education app listings support on average?
19.5 languages on average. 2% of the sample ships in two languages at most (N=510 apps).
How many screenshots should a store listing have?
The sample averages 14.1 screenshots; 6% publish fewer than five (N=510).
What is the average ASO score in this category?
84.5/100 on average, with a median of 86/100 (N=510).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=510).
Where does this data come from?
The Shotyend ASO Index: a sample of 510 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.