Productivity App Store Listing Analysis in the United Kingdom
Across 382 productivity app store listings (the United Kingdom), the median ASO score is 85/100, with 19.8 languages and 12.4 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 382 apps).
This report is based on derived statistics from 382 productivity app listings in the United Kingdom. The median score is 85.0/100 and 0% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 382 apps found 19.8 languages on average, and only 100% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Italian | 99% | |
| Spanish | 99% | |
| Portuguese (BR) | 99% | |
| Russian | 99% | |
| Japanese | 99% | |
| Korean | 99% | |
| Vietnamese | 99% | |
| Thai | 99% | |
| Chinese (Simpl.) | 99% | |
| Dutch | 99% | |
| Ukrainian | 99% | |
| Hindi | 99% | |
| German | 99% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 1% | ~5.8% |
| German | 1% | ~4.1% |
| French | 1% | ~3.3% |
| Indonesian | 1% | ~3.1% |
| Arabic | 1% | ~3% |
Visual assets
Listings use 12.4 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 65 characters on average, leaving 19% of the 80-character field unused. Long descriptions average 1891 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.673 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.7 | 67.6 |
| Avg. screenshots | 16.9 | 11.6 |
| Avg. languages | 20 | 9.4 |
| Short description | 74.4 | 65 |
| Long description | 2799.6 | 1792.1 |
| Feature graphic | 100% | 100% |
| Video | 39.3% | 10.6% |
Key takeaways
- The most missed market is Hindi: 1% of apps have no listing in that language (~5.8% of downloads).
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Frequently asked questions
How many languages do productivity app listings support on average?
19.8 languages on average. 0% of the sample ships in two languages at most (N=382 apps).
How many screenshots should a store listing have?
The sample averages 12.4 screenshots; 9% publish fewer than five (N=382).
What is the average ASO score in this category?
84.2/100 on average, with a median of 85/100 (N=382).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=382).
Where does this data come from?
The Shotyend ASO Index: a sample of 382 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.