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Productivity App Store Listing Analysis in Germany

Across 938 productivity app store listings (Germany), the median ASO score is 81/100, with 19.6 languages and 12.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 938 apps).

We compared 938 productivity app store pages. The average language count is 19.6 and the average screenshot count is 12.3, giving a mean listing score of 76.2/100.

938 apps667 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
76.2
Median
81
Lower quartile
62.8
Upper quartile
90
0%0-90%10-190%20-292%30-397%40-4912%50-5913%60-6912%70-7928%80-8927%90-99

Language coverage and missed markets

Across 667 scanned apps the average language count is 19.6; 1% ship in at most two languages.

Average languages
19.6
≤2 languages
1%
≥5 languages
99%
language-scanned
667
LanguageShare of apps published
English99%
German98%
French98%
Spanish98%
Japanese98%
Indonesian98%
Korean98%
Italian98%
Thai98%
Chinese (Simpl.)98%
Russian98%
Arabic98%
Polish98%
Hindi97%

Biggest missed markets

LanguageShare without a listingApprox. download share
Turkish2%~1.8%
Portuguese (BR)2%~6.2%
Chinese (Trad.)2%~1.1%
Ukrainian2%~0.8%
Hindi2%~5.8%

Visual assets

The average screenshot count is 12.3. A feature graphic is present in 100% of listings and a video in 15%.

Avg. screenshots
12.3
<5 screenshots
9%
≥8 screenshots
65%
Feature graphic
100%
Video
14%

Text and ASO fields

Text fields are underused: 64 characters in the short description and 1921 characters in the long description on average.

Short description
64
Unused
19%
Long description
1921
<500 chars
11%

Most used terms in this category

pdf reader 4%pdf 16%notepad 4%habit tracker 3%note taking 4%pdf scanner 3%pomodoro 2%docx 3%pdf converter 3%document reader 2%xlsx 2%pdf files 5%document scanner 3%xls 2%ppt 3%file manager 3%pdf viewer 2%reader pdf 2%pdf editor 2%habit 4%image pdf 2%vpn 1%document 11%alarm clock 1%daily planner 3%files 16%productivity 11%pdf word 2%documents pdf 2%deepseek 1%

Key takeaways

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Frequently asked questions

How many languages do productivity app listings support on average?

19.6 languages on average. 1% of the sample ships in two languages at most (N=938 apps).

How many screenshots should a store listing have?

The sample averages 12.3 screenshots; 10% publish fewer than five (N=938).

What is the average ASO score in this category?

76.2/100 on average, with a median of 81/100 (N=938).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=938).

Where does this data come from?

The Shotyend ASO Index: a sample of 938 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method