Health & Fitness App Store Listing Analysis in the United Kingdom
Across 391 health & fitness app store listings (the United Kingdom), the median ASO score is 85/100, with 19.7 languages and 11.7 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 391 apps).
This report is based on derived statistics from 391 health & fitness app listings in the United Kingdom. The median score is 85.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 391 scanned apps the average language count is 19.7; 1% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Spanish | 99% | |
| French | 99% | |
| German | 98% | |
| Italian | 98% | |
| Dutch | 98% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| Turkish | 98% | |
| Polish | 98% | |
| Hindi | 98% | |
| Russian | 98% | |
| Arabic | 98% | |
| Korean | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Indonesian | 2% | ~3.1% |
| Thai | 2% | ~1.4% |
| Chinese (Trad.) | 2% | ~1.1% |
| Ukrainian | 2% | ~0.8% |
| Hindi | 2% | ~5.8% |
Visual assets
Listings use 11.7 screenshots on average and 8% stay below five. Feature graphics appear in 100% and promo videos in 11%.
Text and ASO fields
On average 62 of the 80 short-description characters are used, and 8% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95 | 77.5 |
| Avg. screenshots | 16.1 | 11.5 |
| Avg. languages | 20 | 15.9 |
| Short description | 77.1 | 64.4 |
| Long description | 2933 | 2015.3 |
| Feature graphic | 100% | 100% |
| Video | 37.2% | 8.8% |
Key takeaways
- The most missed market is Indonesian: 2% of apps have no listing in that language (~3.1% of downloads).
- 22% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do health & fitness app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=391 apps).
How many screenshots should a store listing have?
The sample averages 11.7 screenshots; 8% publish fewer than five (N=391).
What is the average ASO score in this category?
83/100 on average, with a median of 85/100 (N=391).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=391).
Where does this data come from?
The Shotyend ASO Index: a sample of 391 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.