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Health & Fitness App Store Listing Analysis in Japan

Across 1.081 health & fitness app store listings (Japan), the median ASO score is 86/100, with 19.7 languages and 12.4 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.081 apps).

We analysed 1.081 health & fitness app store listings in Japan Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.

1081 apps1080 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
84.9
Median
86
Lower quartile
80
Upper quartile
92
0%0-90%10-190%20-290%30-391%40-492%50-594%60-6917%70-7939%80-8937%90-99

Language coverage and missed markets

Language coverage is the weakest side of this category: 19.7 languages on average, with 1% limited to one or two.

Average languages
19.7
≤2 languages
0%
≥5 languages
99%
language-scanned
1080
LanguageShare of apps published
English99%
German99%
French99%
Spanish98%
Japanese98%
Russian98%
Korean98%
Italian98%
Chinese (Simpl.)98%
Portuguese (BR)98%
Turkish98%
Polish98%
Dutch98%
Thai98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Hindi1%~5.8%
Indonesian1%~3.1%
Ukrainian1%~0.8%
Arabic1%~3%
Vietnamese1%~1.7%

Visual assets

The average screenshot count is 12.4. A feature graphic is present in 100% of listings and a video in 9%.

Avg. screenshots
12.4
<5 screenshots
7%
≥8 screenshots
64%
Feature graphic
100%
Video
9%

Text and ASO fields

Text fields are underused: 74 characters in the short description and 2312 characters in the long description on average.

Short description
74
Unused
7%
Long description
2312
<500 chars
5%

Most used terms in this category

calorie 12%fasting 4%weight loss 15%lose weight 14%calories 13%pedometer 4%workout 25%workouts 24%blood pressure 4%ovulation 4%blood 5%step counter 4%heart rate 6%intermittent 3%meditation 7%intermittent fasting 3%diet 11%abs 5%calorie counter 6%yoga 7%menstrual 4%fat 10%period tracker 4%pilates 3%pregnancy 4%home workout 5%fertility 3%sleep 12%six pack 2%nutrition 9%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=1.081 apps).

How many screenshots should a store listing have?

The sample averages 12.4 screenshots; 8% publish fewer than five (N=1.081).

What is the average ASO score in this category?

84.9/100 on average, with a median of 86/100 (N=1.081).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=1.081).

Where does this data come from?

The Shotyend ASO Index: a sample of 1.081 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

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