Health & Fitness App Store Listing Analysis in Japan
Across 1.042 health & fitness app store listings (Japan), the median ASO score is 86/100, with 19.8 languages and 12.4 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.042 apps).
We analysed 1.042 health & fitness app store listings in Japan Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.8 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| German | 99% | |
| Spanish | 99% | |
| Japanese | 99% | |
| French | 99% | |
| Italian | 98% | |
| Portuguese (BR) | 98% | |
| Russian | 98% | |
| Korean | 98% | |
| Polish | 98% | |
| Chinese (Simpl.) | 98% | |
| Dutch | 98% | |
| Turkish | 98% | |
| Thai | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Hindi | 1% | ~5.8% |
| Indonesian | 1% | ~3.1% |
| Ukrainian | 1% | ~0.8% |
| Arabic | 1% | ~3% |
| Vietnamese | 1% | ~1.7% |
Visual assets
The average screenshot count is 12.4. A feature graphic is present in 100% of listings and a video in 9%.
Text and ASO fields
Text fields are underused: 74 characters in the short description and 2315 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95 | 77.5 |
| Avg. screenshots | 16.1 | 11.5 |
| Avg. languages | 20 | 15.9 |
| Short description | 77.1 | 64.4 |
| Long description | 2933 | 2015.3 |
| Feature graphic | 100% | 100% |
| Video | 37.2% | 8.8% |
Key takeaways
- The most missed market is Hindi: 2% of apps have no listing in that language (~5.8% of downloads).
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Frequently asked questions
How many languages do health & fitness app listings support on average?
19.8 languages on average. 1% of the sample ships in two languages at most (N=1.042 apps).
How many screenshots should a store listing have?
The sample averages 12.4 screenshots; 8% publish fewer than five (N=1.042).
What is the average ASO score in this category?
84.3/100 on average, with a median of 86/100 (N=1.042).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.042).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.042 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.