Health & Fitness App Store Listing Analysis in the United States
Across 1.010 health & fitness app store listings (the United States), the median ASO score is 85/100, with 19.5 languages and 12.2 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 1.010 apps).
We analysed 1.010 health & fitness app store listings in the United States Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.5 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 100% | |
| Spanish | 97% | |
| French | 97% | |
| Portuguese (BR) | 97% | |
| German | 97% | |
| Japanese | 97% | |
| Italian | 97% | |
| Chinese (Simpl.) | 97% | |
| Korean | 97% | |
| Dutch | 97% | |
| Russian | 97% | |
| Vietnamese | 96% | |
| Hindi | 96% | |
| Indonesian | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 3% | ~0.8% |
| Hindi | 3% | ~5.8% |
| Indonesian | 3% | ~3.1% |
| Arabic | 3% | ~3% |
| Turkish | 3% | ~1.8% |
Visual assets
Listings use 12.2 screenshots on average and 7% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 2159 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95 | 77.5 |
| Avg. screenshots | 16.1 | 11.5 |
| Avg. languages | 20 | 15.9 |
| Short description | 77.1 | 64.4 |
| Long description | 2933 | 2015.3 |
| Feature graphic | 100% | 100% |
| Video | 37.2% | 8.8% |
Key takeaways
- The most missed market is Ukrainian: 4% of apps have no listing in that language (~0.8% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do health & fitness app listings support on average?
19.5 languages on average. 2% of the sample ships in two languages at most (N=1.010 apps).
How many screenshots should a store listing have?
The sample averages 12.2 screenshots; 7% publish fewer than five (N=1.010).
What is the average ASO score in this category?
83.2/100 on average, with a median of 85/100 (N=1.010).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.010).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.010 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.