Entertainment App Store Listing Analysis in the United Kingdom
Across 258 entertainment app store listings (the United Kingdom), the median ASO score is 81/100, with 19.1 languages and 12.3 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 258 apps).
We scanned 258 entertainment app listings: the average store listing score is 80.8/100. Localisation is the weakest area — 3% never pass two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 256 apps found 19.1 languages on average, and only 97% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| German | 96% | |
| French | 96% | |
| Spanish | 96% | |
| Portuguese (BR) | 96% | |
| Hindi | 96% | |
| Japanese | 95% | |
| Indonesian | 95% | |
| Korean | 95% | |
| Turkish | 95% | |
| Thai | 95% | |
| Polish | 95% | |
| Arabic | 95% | |
| Italian | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 5% | ~0.8% |
| Russian | 5% | ~5.1% |
| Chinese (Simpl.) | 5% | ~2.6% |
| Chinese (Trad.) | 5% | ~1.1% |
| Arabic | 4% | ~3% |
Visual assets
On the visual side we measured 12.3 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 61 of the 80 short-description characters are used, and 12% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.349 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 81.2 | 53.2 |
| Avg. screenshots | 14.7 | 11.8 |
| Avg. languages | 16.6 | 0.5 |
| Short description | 63.9 | 64.3 |
| Long description | 1943.4 | 1624.3 |
| Feature graphic | 100% | 100% |
| Video | 28% | 8.7% |
Key takeaways
- The most missed market is Ukrainian: 6% of apps have no listing in that language (~0.8% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do entertainment app listings support on average?
19.1 languages on average. 3% of the sample ships in two languages at most (N=258 apps).
How many screenshots should a store listing have?
The sample averages 12.3 screenshots; 12% publish fewer than five (N=258).
What is the average ASO score in this category?
80.8/100 on average, with a median of 81/100 (N=258).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=258).
Where does this data come from?
The Shotyend ASO Index: a sample of 258 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.