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Entertainment App Store Listing Analysis in Japan

Across 869 entertainment app store listings (Japan), the median ASO score is 55.5/100, with 16.9 languages and 11.4 screenshots on average. 10% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 869 apps).

We measured 869 app pages in the Japan entertainment app market. Listings use 11.4 screenshots on average and 0% are missing a feature graphic.

869 apps48 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
55.4
Median
55.5
Lower quartile
47.9
Upper quartile
62.6
0%0-90%10-191%20-297%30-3922%40-4938%50-5925%60-694%70-792%80-891%90-99

Visual assets

The average screenshot count is 11.4. A feature graphic is present in 100% of listings and a video in 12%.

Avg. screenshots
11.4
<5 screenshots
14%
≥8 screenshots
57%
Feature graphic
100%
Video
11%

Text and ASO fields

On average 75 of the 80 short-description characters are used, and 13% of apps keep the long description under 500 characters.

Short description
74
Unused
6%
Long description
1824
<500 chars
12%

Most used terms in this category

prank 9%dramas 6%voice changer 2%furniture mod 2%iptv 2%short dramas 4%anime 6%fart 2%minecraft 3%fake chat 2%mcpe 2%prank friends 4%movies shows 4%mod minecraft 2%movies series 6%prank sounds 2%mods 2%drama 6%clipper 1%funny 9%hair clipper 1%prank call 1%short drama 2%fake call 1%video chat 3%air horn 2%movies 15%m3u 2%changer 2%episodes 5%

Key takeaways

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Frequently asked questions

How many languages do entertainment app listings support on average?

16.9 languages on average. 10% of the sample ships in two languages at most (N=869 apps).

How many screenshots should a store listing have?

The sample averages 11.4 screenshots; 15% publish fewer than five (N=869).

What is the average ASO score in this category?

55.4/100 on average, with a median of 55.5/100 (N=869).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=869).

Where does this data come from?

The Shotyend ASO Index: a sample of 869 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

Related reports

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method