Entertainment App Store Listing Analysis in Japan
Across 841 entertainment app store listings (Japan), the median ASO score is 54.7/100, with 18 languages and 11.5 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 841 apps).
We measured 841 app pages in the Japan entertainment app market. Listings use 11.5 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Visual assets
The average screenshot count is 11.5. A feature graphic is present in 100% of listings and a video in 11%.
Text and ASO fields
On average 75 of the 80 short-description characters are used, and 13% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.349 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 81.2 | 53.2 |
| Avg. screenshots | 14.7 | 11.8 |
| Avg. languages | 16.6 | 0.5 |
| Short description | 63.9 | 64.3 |
| Long description | 1943.4 | 1624.3 |
| Feature graphic | 100% | 100% |
| Video | 28% | 8.7% |
Key takeaways
- The most missed market is Hindi: 14% of apps have no listing in that language (~5.8% of downloads).
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Frequently asked questions
How many languages do entertainment app listings support on average?
18 languages on average. 7% of the sample ships in two languages at most (N=841 apps).
How many screenshots should a store listing have?
The sample averages 11.5 screenshots; 15% publish fewer than five (N=841).
What is the average ASO score in this category?
54.3/100 on average, with a median of 54.7/100 (N=841).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=841).
Where does this data come from?
The Shotyend ASO Index: a sample of 841 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.