Communication App Store Listing Analysis in the United Kingdom
Across 154 communication app store listings (the United Kingdom), the median ASO score is 57.7/100, with 17.9 languages and 10.4 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 154 apps).
This report is based on derived statistics from 154 communication app listings in the United Kingdom. The median score is 57.7/100 and 0% are limited to one or two languages.
Listing score distribution
Visual assets
Listings use 10.4 screenshots on average and 12% stay below five. Feature graphics appear in 100% and promo videos in 16%.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 2144 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Hindi: 29% of apps have no listing in that language (~5.8% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do communication app listings support on average?
17.9 languages on average. 0% of the sample ships in two languages at most (N=154 apps).
How many screenshots should a store listing have?
The sample averages 10.4 screenshots; 12% publish fewer than five (N=154).
What is the average ASO score in this category?
56.4/100 on average, with a median of 57.7/100 (N=154).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=154).
Where does this data come from?
The Shotyend ASO Index: a sample of 154 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.