Communication App Store Listing Analysis in the United Kingdom
Across 152 communication app store listings (the United Kingdom), the median ASO score is 56.4/100, with 20 languages and 10.5 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 152 apps).
This report is based on derived statistics from 152 communication app listings in the United Kingdom. The median score is 56.4/100 and 0% are limited to one or two languages.
Listing score distribution
Visual assets
Listings use 10.5 screenshots on average and 12% stay below five. Feature graphics appear in 100% and promo videos in 17%.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 2162 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.531 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.4 | 53 |
| Avg. screenshots | 13.4 | 10.2 |
| Avg. languages | 4.4 | 0.1 |
| Short description | 73.9 | 64.7 |
| Long description | 2672.2 | 1833.5 |
| Feature graphic | 100% | 100% |
| Video | 31.1% | 11.1% |
Key takeaways
- The most missed market is English: 0% of apps have no listing in that language (~22.0% of downloads).
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Frequently asked questions
How many languages do communication app listings support on average?
20 languages on average. 0% of the sample ships in two languages at most (N=152 apps).
How many screenshots should a store listing have?
The sample averages 10.5 screenshots; 12% publish fewer than five (N=152).
What is the average ASO score in this category?
56.1/100 on average, with a median of 56.4/100 (N=152).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=152).
Where does this data come from?
The Shotyend ASO Index: a sample of 152 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.