Shopping App Store Listing Analysis in Russia
Across 432 shopping app store listings (Russia), the median ASO score is 83/100, with 19.5 languages and 10.1 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 432 apps).
We compared 432 shopping app store pages. The average language count is 19.5 and the average screenshot count is 10.1, giving a mean listing score of 81.5/100.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.5 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Chinese (Simpl.) | 98% | |
| German | 97% | |
| French | 97% | |
| Korean | 97% | |
| Turkish | 97% | |
| Vietnamese | 97% | |
| Chinese (Trad.) | 97% | |
| Dutch | 97% | |
| Hindi | 97% | |
| Russian | 97% | |
| Japanese | 97% | |
| Indonesian | 97% | |
| Arabic | 97% | |
| Thai | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 4% | ~22% |
| Ukrainian | 3% | ~0.8% |
| Spanish | 2% | ~8.3% |
| Portuguese (BR) | 2% | ~6.2% |
| Polish | 2% | ~1.2% |
Visual assets
The average screenshot count is 10.1. A feature graphic is present in 100% of listings and a video in 9%.
Text and ASO fields
Text fields are underused: 62 characters in the short description and 1717 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is English: 5% of apps have no listing in that language (~22.0% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.5 languages on average. 2% of the sample ships in two languages at most (N=432 apps).
How many screenshots should a store listing have?
The sample averages 10.1 screenshots; 10% publish fewer than five (N=432).
What is the average ASO score in this category?
81.5/100 on average, with a median of 83/100 (N=432).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=432).
Where does this data come from?
The Shotyend ASO Index: a sample of 432 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.