Utility App Store Listing Analysis in Russia
Across 1.694 utility app store listings (Russia), the median ASO score is 80/100, with 19.7 languages and 11.6 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.694 apps).
We analysed 1.694 utility app store listings in Russia Google Play. About 1% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Across 1219 scanned apps the average language count is 19.7; 1% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Russian | 99% | |
| Turkish | 98% | |
| Portuguese (BR) | 98% | |
| Japanese | 98% | |
| Korean | 98% | |
| Chinese (Simpl.) | 98% | |
| German | 98% | |
| French | 98% | |
| Indonesian | 98% | |
| Spanish | 98% | |
| Hindi | 98% | |
| Arabic | 98% | |
| Vietnamese | 98% | |
| Thai | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 2% | ~0.8% |
| English | 1% | ~22% |
| Polish | 1% | ~1.2% |
| Italian | 1% | ~1.9% |
| Arabic | 1% | ~3% |
Visual assets
The average screenshot count is 11.6. A feature graphic is present in 100% of listings and a video in 10%.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 1845 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 2% of apps have no listing in that language (~0.8% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do utility app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=1.694 apps).
How many screenshots should a store listing have?
The sample averages 11.6 screenshots; 10% publish fewer than five (N=1.694).
What is the average ASO score in this category?
75/100 on average, with a median of 80/100 (N=1.694).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.694).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.694 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.