Business App Store Listing Analysis in Russia
Across 423 business app store listings (Russia), the median ASO score is 53/100, with 18.8 languages and 10.7 screenshots on average. 4% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 423 apps).
This report is based on derived statistics from 423 business app listings in Russia. The median score is 53.0/100 and 4% are limited to one or two languages.
Listing score distribution
Visual assets
On the visual side we measured 10.7 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 62 characters in the short description and 1578 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 82.4 | 54.5 |
| Avg. screenshots | 13.1 | 10.9 |
| Avg. languages | 16.4 | 1.3 |
| Short description | 67.8 | 64.4 |
| Long description | 2161.4 | 1521.8 |
| Feature graphic | 100% | 100% |
| Video | 35% | 10.9% |
Key takeaways
- The most missed market is Italian: 12% of apps have no listing in that language (~1.9% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do business app listings support on average?
18.8 languages on average. 4% of the sample ships in two languages at most (N=423 apps).
How many screenshots should a store listing have?
The sample averages 10.7 screenshots; 12% publish fewer than five (N=423).
What is the average ASO score in this category?
53.9/100 on average, with a median of 53/100 (N=423).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=423).
Where does this data come from?
The Shotyend ASO Index: a sample of 423 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.