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Travel App Store Listing Analysis in the Netherlands

Across 501 travel app store listings (the Netherlands), the median ASO score is 80/100, with 19.6 languages and 9.3 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 501 apps).

We measured 501 app pages in the the Netherlands travel app market. Listings use 9.3 screenshots on average and 0% are missing a feature graphic.

501 apps501 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
79.6
Median
80
Lower quartile
73
Upper quartile
87.5
0%0-90%10-190%20-290%30-390%40-493%50-5912%60-6933%70-7933%80-8919%90-99

Language coverage and missed markets

Across 501 scanned apps the average language count is 19.6; 1% ship in at most two languages.

Average languages
19.6
≤2 languages
1%
≥5 languages
98%
language-scanned
501
LanguageShare of apps published
German98%
French98%
Arabic98%
Dutch98%
Spanish98%
Portuguese (BR)98%
Hindi98%
Russian98%
Italian98%
Vietnamese98%
Thai98%
Polish98%
Chinese (Simpl.)98%
Chinese (Trad.)98%

Biggest missed markets

LanguageShare without a listingApprox. download share
English3%~22%
Indonesian2%~3.1%
Korean2%~2.2%
Ukrainian2%~0.8%
Japanese2%~3.4%

Visual assets

The average screenshot count is 9.3. A feature graphic is present in 100% of listings and a video in 7%.

Avg. screenshots
9.3
<5 screenshots
17%
≥8 screenshots
45%
Feature graphic
100%
Video
6%

Text and ASO fields

The short description uses 58 characters on average, leaving 28% of the 80-character field unused. Long descriptions average 1370 characters.

Short description
57
Unused
27%
Long description
1370
<500 chars
20%

Most used terms in this category

cheap flights 4%taxi 8%flights 12%car rental 5%hotel 12%metro 5%hotels 14%rental 7%cheap 8%flight tracker 2%trip planner 4%tickets 16%airlines 5%ferry 2%campsites 3%itinerary 5%rent car 3%booking 19%flight 11%metro guide 1%offline map 3%bus tickets 3%flights hotels 3%travel planner 2%camping 4%tours 6%itineraries 4%travel guide 5%hotel booking 2%airline tickets 2%

Key takeaways

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Frequently asked questions

How many languages do travel app listings support on average?

19.6 languages on average. 1% of the sample ships in two languages at most (N=501 apps).

How many screenshots should a store listing have?

The sample averages 9.3 screenshots; 17% publish fewer than five (N=501).

What is the average ASO score in this category?

79.6/100 on average, with a median of 80/100 (N=501).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=501).

Where does this data come from?

The Shotyend ASO Index: a sample of 501 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

Which Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?ASO Keyword Research: A Step-by-Step Method