Utility App Store Listing Analysis in the Netherlands
Across 1.554 utility app store listings (the Netherlands), the median ASO score is 80/100, with 19.7 languages and 11.8 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 1.554 apps).
We measured 1.554 app pages in the the Netherlands utility app market. Listings use 11.8 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 1095 apps found 19.7 languages on average, and only 99% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 99% | |
| German | 99% | |
| French | 99% | |
| Hindi | 98% | |
| Japanese | 98% | |
| Korean | 98% | |
| Chinese (Simpl.) | 98% | |
| Portuguese (BR) | 98% | |
| Russian | 98% | |
| Italian | 98% | |
| Turkish | 98% | |
| Thai | 98% | |
| Dutch | 98% | |
| English | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 1% | ~0.8% |
| Polish | 1% | ~1.2% |
| Chinese (Trad.) | 1% | ~1.1% |
| Arabic | 1% | ~3% |
| Vietnamese | 1% | ~1.7% |
Visual assets
On the visual side we measured 11.8 screenshots on average, with 11% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 1832 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 2% of apps have no listing in that language (~0.8% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do utility app listings support on average?
19.7 languages on average. 1% of the sample ships in two languages at most (N=1.554 apps).
How many screenshots should a store listing have?
The sample averages 11.8 screenshots; 11% publish fewer than five (N=1.554).
What is the average ASO score in this category?
75.1/100 on average, with a median of 80/100 (N=1.554).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=1.554).
Where does this data come from?
The Shotyend ASO Index: a sample of 1.554 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.