Finance App Store Listing Analysis in the Netherlands
Across 669 finance app store listings (the Netherlands), the median ASO score is 85/100, with 19.6 languages and 11.1 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 669 apps).
We compared 669 finance app store pages. The average language count is 19.6 and the average screenshot count is 11.1, giving a mean listing score of 83.1/100.
Listing score distribution
Language coverage and missed markets
Across 669 scanned apps the average language count is 19.6; 1% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Dutch | 98% | |
| Spanish | 98% | |
| German | 98% | |
| French | 98% | |
| Portuguese (BR) | 98% | |
| Italian | 98% | |
| Polish | 98% | |
| Hindi | 97% | |
| Japanese | 97% | |
| Indonesian | 97% | |
| Chinese (Simpl.) | 97% | |
| Russian | 97% | |
| Turkish | 97% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 2% | ~0.8% |
| Arabic | 2% | ~3% |
| Chinese (Trad.) | 2% | ~1.1% |
| Korean | 2% | ~2.2% |
| Russian | 2% | ~5.1% |
Visual assets
The average screenshot count is 11.1. A feature graphic is present in 100% of listings and a video in 10%.
Text and ASO fields
On average 62 of the 80 short-description characters are used, and 8% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 3% of apps have no listing in that language (~0.8% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do finance app listings support on average?
19.6 languages on average. 1% of the sample ships in two languages at most (N=669 apps).
How many screenshots should a store listing have?
The sample averages 11.1 screenshots; 8% publish fewer than five (N=669).
What is the average ASO score in this category?
83.1/100 on average, with a median of 85/100 (N=669).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=669).
Where does this data come from?
The Shotyend ASO Index: a sample of 669 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.