Shopping App Store Listing Analysis in the Netherlands
Across 384 shopping app store listings (the Netherlands), the median ASO score is 82/100, with 19.3 languages and 10.4 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 384 apps).
We analysed 384 shopping app store listings in the Netherlands Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 384 apps found 19.3 languages on average, and only 97% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| Dutch | 98% | |
| English | 97% | |
| German | 97% | |
| French | 97% | |
| Portuguese (BR) | 97% | |
| Spanish | 96% | |
| Italian | 96% | |
| Polish | 96% | |
| Japanese | 96% | |
| Turkish | 96% | |
| Russian | 95% | |
| Arabic | 95% | |
| Korean | 95% | |
| Thai | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Indonesian | 5% | ~3.1% |
| Vietnamese | 4% | ~1.7% |
| Chinese (Trad.) | 4% | ~1.1% |
| Ukrainian | 4% | ~0.8% |
| Hindi | 4% | ~5.8% |
Visual assets
Listings use 10.4 screenshots on average and 14% stay below five. Feature graphics appear in 100% and promo videos in 12%.
Text and ASO fields
On average 58 of the 80 short-description characters are used, and 19% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Indonesian: 5% of apps have no listing in that language (~3.1% of downloads).
- 27% of the short-description field is left empty — the most valuable 80 characters for search matching.
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do shopping app listings support on average?
19.3 languages on average. 2% of the sample ships in two languages at most (N=384 apps).
How many screenshots should a store listing have?
The sample averages 10.4 screenshots; 14% publish fewer than five (N=384).
What is the average ASO score in this category?
80.9/100 on average, with a median of 82/100 (N=384).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=384).
Where does this data come from?
The Shotyend ASO Index: a sample of 384 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.