Business App Store Listing Analysis in the Netherlands
Across 460 business app store listings (the Netherlands), the median ASO score is 61.3/100, with 19.8 languages and 11.3 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 460 apps).
We measured 460 app pages in the the Netherlands business app market. Listings use 11.3 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.8 languages on average, with 0% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| Portuguese (BR) | 99% | |
| Hindi | 99% | |
| Russian | 99% | |
| Japanese | 99% | |
| French | 99% | |
| Indonesian | 99% | |
| Korean | 99% | |
| Italian | 99% | |
| Turkish | 99% | |
| Vietnamese | 99% | |
| Thai | 99% | |
| Chinese (Simpl.) | 99% | |
| Chinese (Trad.) | 99% | |
| English | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Spanish | 1% | ~8.3% |
| Polish | 1% | ~1.2% |
| Dutch | 1% | ~0.8% |
| English | 1% | ~22% |
| German | 1% | ~4.1% |
Visual assets
On the visual side we measured 11.3 screenshots on average, with 10% using fewer than five and 100% having a feature graphic.
Text and ASO fields
On average 61 of the 80 short-description characters are used, and 18% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.241 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 82.4 | 54.5 |
| Avg. screenshots | 13.1 | 10.9 |
| Avg. languages | 16.4 | 1.3 |
| Short description | 67.8 | 64.4 |
| Long description | 2161.4 | 1521.8 |
| Feature graphic | 100% | 100% |
| Video | 35% | 10.9% |
Key takeaways
- The most missed market is Spanish: 2% of apps have no listing in that language (~8.3% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do business app listings support on average?
19.8 languages on average. 0% of the sample ships in two languages at most (N=460 apps).
How many screenshots should a store listing have?
The sample averages 11.3 screenshots; 10% publish fewer than five (N=460).
What is the average ASO score in this category?
64.9/100 on average, with a median of 61.3/100 (N=460).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=460).
Where does this data come from?
The Shotyend ASO Index: a sample of 460 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.