Finance App Store Listing Analysis in Mexico
Across 480 finance app store listings (Mexico), the median ASO score is 81/100, with 19.4 languages and 9.3 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 480 apps).
We scanned 480 finance app listings: the average store listing score is 80.4/100. Localisation is the weakest area — 2% never pass two languages.
Listing score distribution
Language coverage and missed markets
Across 480 scanned apps the average language count is 19.4; 2% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| Spanish | 98% | |
| French | 97% | |
| Arabic | 97% | |
| Japanese | 97% | |
| Thai | 97% | |
| English | 96% | |
| German | 96% | |
| Italian | 96% | |
| Turkish | 96% | |
| Polish | 96% | |
| Chinese (Simpl.) | 96% | |
| Dutch | 96% | |
| Ukrainian | 96% | |
| Portuguese (BR) | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Korean | 3% | ~2.2% |
| Portuguese (BR) | 3% | ~6.2% |
| Hindi | 3% | ~5.8% |
| Russian | 3% | ~5.1% |
| Indonesian | 3% | ~3.1% |
Visual assets
Listings use 9.3 screenshots on average and 11% stay below five. Feature graphics appear in 100% and promo videos in 13%.
Text and ASO fields
Text fields are underused: 60 characters in the short description and 1969 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 10.518 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 95.6 | 79.2 |
| Avg. screenshots | 15.6 | 10.5 |
| Avg. languages | 20 | 17.5 |
| Short description | 79.2 | 65.6 |
| Long description | 2950.2 | 1958.3 |
| Feature graphic | 100% | 100% |
| Video | 55.5% | 9.1% |
Key takeaways
- The most missed market is Korean: 4% of apps have no listing in that language (~2.2% of downloads).
- 25% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do finance app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=480 apps).
How many screenshots should a store listing have?
The sample averages 9.3 screenshots; 11% publish fewer than five (N=480).
What is the average ASO score in this category?
80.4/100 on average, with a median of 81/100 (N=480).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=480).
Where does this data come from?
The Shotyend ASO Index: a sample of 480 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.