Productivity App Store Listing Analysis in Italy
Across 473 productivity app store listings (Italy), the median ASO score is 85/100, with 19.8 languages and 11.8 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 473 apps).
This report is based on derived statistics from 473 productivity app listings in Italy. The median score is 85.0/100 and 1% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.8 languages on average, with 1% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| German | 99% | |
| Spanish | 99% | |
| French | 99% | |
| Italian | 99% | |
| Chinese (Simpl.) | 99% | |
| Portuguese (BR) | 99% | |
| Russian | 99% | |
| Japanese | 99% | |
| Indonesian | 99% | |
| Turkish | 99% | |
| Vietnamese | 99% | |
| Thai | 99% | |
| Polish | 99% | |
| Chinese (Trad.) | 99% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| English | 1% | ~22% |
| Arabic | 1% | ~3% |
| Hindi | 1% | ~5.8% |
| Korean | 1% | ~2.2% |
| Ukrainian | 1% | ~0.8% |
Visual assets
The average screenshot count is 11.8. A feature graphic is present in 100% of listings and a video in 14%.
Text and ASO fields
Text fields are underused: 63 characters in the short description and 1789 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 8.673 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.7 | 67.6 |
| Avg. screenshots | 16.9 | 11.6 |
| Avg. languages | 20 | 9.4 |
| Short description | 74.4 | 65 |
| Long description | 2799.6 | 1792.1 |
| Feature graphic | 100% | 100% |
| Video | 39.3% | 10.6% |
Key takeaways
- The most missed market is English: 1% of apps have no listing in that language (~22.0% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
- 16% of apps have not been updated in over a year; freshness affects ranking.
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Frequently asked questions
How many languages do productivity app listings support on average?
19.8 languages on average. 1% of the sample ships in two languages at most (N=473 apps).
How many screenshots should a store listing have?
The sample averages 11.8 screenshots; 10% publish fewer than five (N=473).
What is the average ASO score in this category?
83.3/100 on average, with a median of 85/100 (N=473).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=473).
Where does this data come from?
The Shotyend ASO Index: a sample of 473 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.