Communication App Store Listing Analysis in Italy
Across 129 communication app store listings (Italy), the median ASO score is 55.3/100, with 18.2 languages and 10.9 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 129 apps).
We scanned 129 communication app listings: the average store listing score is 55.1/100. Localisation is the weakest area — 0% never pass two languages.
Listing score distribution
Visual assets
On the visual side we measured 10.9 screenshots on average, with 12% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 60 characters on average, leaving 26% of the 80-character field unused. Long descriptions average 1749 characters.
Most used terms in this category
Key takeaways
- The most missed market is Portuguese (BR): 25% of apps have no listing in that language (~6.2% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
- 16% of apps have not been updated in over a year; freshness affects ranking.
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Frequently asked questions
How many languages do communication app listings support on average?
18.2 languages on average. 0% of the sample ships in two languages at most (N=129 apps).
How many screenshots should a store listing have?
The sample averages 10.9 screenshots; 12% publish fewer than five (N=129).
What is the average ASO score in this category?
55.1/100 on average, with a median of 55.3/100 (N=129).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=129).
Where does this data come from?
The Shotyend ASO Index: a sample of 129 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.