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Education App Store Listing Analysis in Italy

Across 585 education app store listings (Italy), the median ASO score is 86/100, with 19.7 languages and 14.2 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 585 apps).

We scanned 585 education app listings: the average store listing score is 84.8/100. Localisation is the weakest area — 1% never pass two languages.

585 apps585 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
84.8
Median
86
Lower quartile
79
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-491%50-595%60-6920%70-7937%80-8936%90-99

Language coverage and missed markets

Language scanning of 585 apps found 19.7 languages on average, and only 99% reach five or more.

Average languages
19.7
≤2 languages
1%
≥5 languages
98%
language-scanned
585
LanguageShare of apps published
Spanish98%
Japanese98%
Chinese (Simpl.)98%
German98%
Portuguese (BR)98%
Russian98%
Indonesian98%
Korean98%
Italian98%
Turkish98%
Thai98%
Dutch98%
Hindi98%
Vietnamese98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian2%~0.8%
English1%~22%
French1%~3.3%
Arabic1%~3%
Chinese (Trad.)1%~1.1%

Visual assets

On the visual side we measured 14.2 screenshots on average, with 6% using fewer than five and 100% having a feature graphic.

Avg. screenshots
14.2
<5 screenshots
6%
≥8 screenshots
72%
Feature graphic
100%
Video
14%

Text and ASO fields

The short description uses 66 characters on average, leaving 18% of the 80-character field unused. Long descriptions average 1850 characters.

Short description
65
Unused
18%
Long description
1850
<500 chars
12%

Most used terms in this category

vocabulary 14%exam 13%flashcards 8%learn english 8%grammar 7%enem 2%learn spanish 4%quran 3%alphabet 4%learn german 3%lessons 17%language learning 8%practice tests 3%tutor 6%exams 11%math 8%mock 3%pronunciation 8%speak english 3%preschool 3%learn speak 3%theory test 1%exam questions 2%homework 2%upsc 1%mcq 1%flashcard 2%piano 1%english learn 2%physics 2%

Key takeaways

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Frequently asked questions

How many languages do education app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=585 apps).

How many screenshots should a store listing have?

The sample averages 14.2 screenshots; 6% publish fewer than five (N=585).

What is the average ASO score in this category?

84.8/100 on average, with a median of 86/100 (N=585).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=585).

Where does this data come from?

The Shotyend ASO Index: a sample of 585 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

Related reports

Education App ASO Report 2026: Data From 1.970 AppsEducation App ASO Report 2026: Data From 1.074 AppsEducation App ASO Report 2026: Data From 960 AppsEducation App ASO Report 2026: Data From 929 AppsEducation App ASO Report 2026: Data From 808 AppsFinance App ASO Report 2026: Data From 520 Apps

Data-backed guides

ASO Keyword Research: A Step-by-Step MethodApp Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)