Social App Store Listing Analysis in Indonesia
Across 170 social app store listings (Indonesia), the median ASO score is 82/100, with 18.9 languages and 10.2 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 170 apps).
This report is based on derived statistics from 170 social app listings in Indonesia. The median score is 82.0/100 and 5% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 169 scanned apps the average language count is 18.9; 5% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 97% | |
| Indonesian | 95% | |
| Russian | 95% | |
| French | 95% | |
| Korean | 95% | |
| Italian | 95% | |
| German | 94% | |
| Japanese | 94% | |
| Vietnamese | 94% | |
| Thai | 94% | |
| Polish | 94% | |
| Dutch | 94% | |
| Ukrainian | 94% | |
| Spanish | 94% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Arabic | 7% | ~3% |
| Hindi | 6% | ~5.8% |
| Turkish | 6% | ~1.8% |
| Chinese (Trad.) | 6% | ~1.1% |
| Spanish | 5% | ~8.3% |
Visual assets
On the visual side we measured 10.2 screenshots on average, with 14% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 61 characters in the short description and 1863 characters in the long description on average.
Most used terms in this category
Key takeaways
- The most missed market is Arabic: 8% of apps have no listing in that language (~3.0% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
18.9 languages on average. 5% of the sample ships in two languages at most (N=170 apps).
How many screenshots should a store listing have?
The sample averages 10.2 screenshots; 14% publish fewer than five (N=170).
What is the average ASO score in this category?
80.5/100 on average, with a median of 82/100 (N=170).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=170).
Where does this data come from?
The Shotyend ASO Index: a sample of 170 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.