Social App Store Listing Analysis in Indonesia
Across 169 social app store listings (Indonesia), the median ASO score is 80/100, with 18.9 languages and 10.3 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 169 apps).
This report is based on derived statistics from 169 social app listings in Indonesia. The median score is 80.0/100 and 5% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 167 scanned apps the average language count is 18.9; 5% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| English | 97% | |
| Indonesian | 95% | |
| Russian | 95% | |
| French | 95% | |
| Korean | 95% | |
| Italian | 95% | |
| German | 94% | |
| Japanese | 94% | |
| Vietnamese | 94% | |
| Thai | 94% | |
| Polish | 94% | |
| Dutch | 94% | |
| Ukrainian | 94% | |
| Spanish | 94% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Arabic | 7% | ~3% |
| Hindi | 6% | ~5.8% |
| Turkish | 6% | ~1.8% |
| Chinese (Trad.) | 6% | ~1.1% |
| Spanish | 6% | ~8.3% |
Visual assets
On the visual side we measured 10.3 screenshots on average, with 13% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 61 characters in the short description and 1872 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 92.7 | 67.2 |
| Avg. screenshots | 14.4 | 9.6 |
| Avg. languages | 20 | 10.7 |
| Short description | 74.7 | 62.1 |
| Long description | 2685.2 | 1738.3 |
| Feature graphic | 100% | 100% |
| Video | 40.5% | 7.7% |
Key takeaways
- The most missed market is Arabic: 8% of apps have no listing in that language (~3.0% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
18.9 languages on average. 5% of the sample ships in two languages at most (N=169 apps).
How many screenshots should a store listing have?
The sample averages 10.3 screenshots; 13% publish fewer than five (N=169).
What is the average ASO score in this category?
78.8/100 on average, with a median of 80/100 (N=169).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=169).
Where does this data come from?
The Shotyend ASO Index: a sample of 169 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.