Social App Store Listing Analysis in Japan
Across 617 social app store listings (Japan), the median ASO score is 58.5/100, with 19.1 languages and 10.1 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 617 apps).
This report is based on derived statistics from 617 social app listings in Japan. The median score is 58.5/100 and 2% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language coverage is the weakest side of this category: 19.1 languages on average, with 2% limited to one or two.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Spanish | 97% | |
| Portuguese (BR) | 97% | |
| German | 96% | |
| French | 96% | |
| Italian | 96% | |
| Turkish | 96% | |
| Japanese | 95% | |
| Korean | 95% | |
| Russian | 95% | |
| Chinese (Simpl.) | 95% | |
| Indonesian | 95% | |
| Thai | 95% | |
| Dutch | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Chinese (Trad.) | 7% | ~1.1% |
| Arabic | 5% | ~3% |
| Polish | 5% | ~1.2% |
| Hindi | 5% | ~5.8% |
| Vietnamese | 5% | ~1.7% |
Visual assets
On the visual side we measured 10.1 screenshots on average, with 13% using fewer than five and 100% having a feature graphic.
Text and ASO fields
Text fields are underused: 72 characters in the short description and 1980 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 92.7 | 67.2 |
| Avg. screenshots | 14.4 | 9.6 |
| Avg. languages | 20 | 10.7 |
| Short description | 74.7 | 62.1 |
| Long description | 2685.2 | 1738.3 |
| Feature graphic | 100% | 100% |
| Video | 40.5% | 7.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 7% of apps have no listing in that language (~1.1% of downloads).
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Frequently asked questions
How many languages do social app listings support on average?
19.1 languages on average. 2% of the sample ships in two languages at most (N=617 apps).
How many screenshots should a store listing have?
The sample averages 10.1 screenshots; 13% publish fewer than five (N=617).
What is the average ASO score in this category?
61.7/100 on average, with a median of 58.5/100 (N=617).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=617).
Where does this data come from?
The Shotyend ASO Index: a sample of 617 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.