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Health & Fitness App Store Listing Analysis in Indonesia

Across 421 health & fitness app store listings (Indonesia), the median ASO score is 86/100, with 19.7 languages and 12.4 screenshots on average. 1% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 421 apps).

We scanned 421 health & fitness app listings: the average store listing score is 84.4/100. Localisation is the weakest area — 1% never pass two languages.

421 apps421 language-scannedcomputed: 2026-10-19Source: public Google Play listing data

Listing score distribution

Average
84.4
Median
86
Lower quartile
80
Upper quartile
91
0%0-90%10-190%20-290%30-390%40-491%50-597%60-6915%70-7944%80-8933%90-99

Language coverage and missed markets

Language scanning of 421 apps found 19.7 languages on average, and only 99% reach five or more.

Average languages
19.7
≤2 languages
1%
≥5 languages
99%
language-scanned
421
LanguageShare of apps published
Spanish99%
German99%
Japanese99%
French99%
Korean99%
Russian98%
Indonesian98%
Polish98%
English98%
Portuguese (BR)98%
Turkish98%
Chinese (Simpl.)98%
Ukrainian98%
Arabic98%

Biggest missed markets

LanguageShare without a listingApprox. download share
Hindi2%~5.8%
Chinese (Trad.)2%~1.1%
Vietnamese2%~1.7%
Thai2%~1.4%
Dutch2%~0.8%

Visual assets

Listings use 12.4 screenshots on average and 7% stay below five. Feature graphics appear in 100% and promo videos in 10%.

Avg. screenshots
12.4
<5 screenshots
6%
≥8 screenshots
67%
Feature graphic
100%
Video
10%

Text and ASO fields

On average 65 of the 80 short-description characters are used, and 8% of apps keep the long description under 500 characters.

Short description
65
Unused
18%
Long description
2249
<500 chars
8%

Most used terms in this category

fasting 5%calorie 13%calories 15%pedometer 5%pilates 5%weight loss 15%workout 23%intermittent 4%step counter 6%workouts 23%intermittent fasting 4%ovulation 4%blood pressure 4%diet 11%yoga 7%lose weight 14%calorie counter 8%heart rate 5%blood 5%abs 4%fat 10%nutrition 10%period tracker 4%menstrual 4%meditation 7%pregnancy 5%home workout 5%stretching 4%sleep 12%workout tracker 3%

What do the best listings do differently?

Measured gap between the top-scoring 10% and the rest of this category (learned from 7.295 apps).

Top 10%Others
Average score9577.5
Avg. screenshots16.111.5
Avg. languages2015.9
Short description77.164.4
Long description29332015.3
Feature graphic100%100%
Video37.2%8.8%

Key takeaways

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Frequently asked questions

How many languages do health & fitness app listings support on average?

19.7 languages on average. 1% of the sample ships in two languages at most (N=421 apps).

How many screenshots should a store listing have?

The sample averages 12.4 screenshots; 7% publish fewer than five (N=421).

What is the average ASO score in this category?

84.4/100 on average, with a median of 86/100 (N=421).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=421).

Where does this data come from?

The Shotyend ASO Index: a sample of 421 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.

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Data-backed guides

App Icon Design Guide (Play + App Store)How to Write an App Description (Long Description Template)How to Reply to App Reviews