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Communication App Store Listing Analysis in Indonesia

Across 125 communication app store listings (Indonesia), the median ASO score is 56/100, with 9 languages and 11.1 screenshots on average. 33% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 125 apps).

We compared 125 communication app store pages. The average language count is 9.0 and the average screenshot count is 11.1, giving a mean listing score of 55.1/100.

125 apps3 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
55.1
Median
56
Lower quartile
50.4
Upper quartile
61.2
0%0-90%10-192%20-295%30-3918%40-4948%50-5926%60-691%70-791%80-890%90-99

Visual assets

The average screenshot count is 11.1. A feature graphic is present in 100% of listings and a video in 6%.

Avg. screenshots
11.1
<5 screenshots
12%
≥8 screenshots
52%
Feature graphic
100%
Video
5%

Text and ASO fields

On average 65 of the 80 short-description characters are used, and 14% of apps keep the long description under 500 characters.

Short description
64
Unused
19%
Long description
2021
<500 chars
13%

Most used terms in this category

caller 11%spam 16%dialer 7%call blocker 6%block spam 7%sms messenger 5%phone dialer 4%spam calls 7%callers 6%blocker 10%sms 23%mms 7%spam call 4%messages sms 7%identify unknown 5%texting 9%walkie 3%sms mms 6%unknown callers 4%caller spam 4%walkie talkie 3%video meeting 2%vpn 2%sms text 5%talkie 3%receive sms 5%messenger sms 2%voip 2%messenger 13%hotmail 2%

Key takeaways

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Frequently asked questions

How many languages do communication app listings support on average?

9 languages on average. 33% of the sample ships in two languages at most (N=125 apps).

How many screenshots should a store listing have?

The sample averages 11.1 screenshots; 13% publish fewer than five (N=125).

What is the average ASO score in this category?

55.1/100 on average, with a median of 56/100 (N=125).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=125).

Where does this data come from?

The Shotyend ASO Index: a sample of 125 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing