Communication App Store Listing Analysis in Indonesia
Across 122 communication app store listings (Indonesia), the median ASO score is 55.5/100, with 10.5 languages and 11.2 screenshots on average. 50% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 122 apps).
We compared 122 communication app store pages. The average language count is 10.5 and the average screenshot count is 11.2, giving a mean listing score of 54.0/100.
Listing score distribution
Visual assets
The average screenshot count is 11.2. A feature graphic is present in 100% of listings and a video in 6%.
Text and ASO fields
On average 65 of the 80 short-description characters are used, and 13% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.531 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 70.4 | 53 |
| Avg. screenshots | 13.4 | 10.2 |
| Avg. languages | 4.4 | 0.1 |
| Short description | 73.9 | 64.7 |
| Long description | 2672.2 | 1833.5 |
| Feature graphic | 100% | 100% |
| Video | 31.1% | 11.1% |
Key takeaways
- 50% of apps ship in at most two languages — localisation is the fastest lever in this category.
- The most missed market is Spanish: 50% of apps have no listing in that language (~8.3% of downloads).
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Frequently asked questions
How many languages do communication app listings support on average?
10.5 languages on average. 50% of the sample ships in two languages at most (N=122 apps).
How many screenshots should a store listing have?
The sample averages 11.2 screenshots; 13% publish fewer than five (N=122).
What is the average ASO score in this category?
54/100 on average, with a median of 55.5/100 (N=122).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=122).
Where does this data come from?
The Shotyend ASO Index: a sample of 122 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.