Travel App Store Listing Analysis in India
Across 338 travel app store listings (India), the median ASO score is 85/100, with 19.2 languages and 11.2 screenshots on average. 3% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 338 apps).
We measured 338 app pages in the India travel app market. Listings use 11.2 screenshots on average and 0% are missing a feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 338 apps found 19.2 languages on average, and only 96% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 99% | |
| Hindi | 97% | |
| Spanish | 96% | |
| French | 96% | |
| Arabic | 96% | |
| Russian | 96% | |
| Portuguese (BR) | 95% | |
| German | 95% | |
| Japanese | 95% | |
| Vietnamese | 95% | |
| Thai | 95% | |
| Polish | 95% | |
| Chinese (Simpl.) | 95% | |
| Chinese (Trad.) | 95% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Indonesian | 4% | ~3.1% |
| Korean | 4% | ~2.2% |
| Italian | 4% | ~1.9% |
| Turkish | 4% | ~1.8% |
| Ukrainian | 4% | ~0.8% |
Visual assets
On the visual side we measured 11.2 screenshots on average, with 9% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 67 characters on average, leaving 16% of the 80-character field unused. Long descriptions average 2039 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.345 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 94 | 67.6 |
| Avg. screenshots | 15.4 | 9.8 |
| Avg. languages | 20 | 11.1 |
| Short description | 74.2 | 62.2 |
| Long description | 2895.5 | 1546.6 |
| Feature graphic | 100% | 100% |
| Video | 43.8% | 8.2% |
Key takeaways
- The most missed market is Indonesian: 4% of apps have no listing in that language (~3.1% of downloads).
Compare your own app against this data
Enter a package name and we will benchmark its store listing against this sample. Free, no signup.
Frequently asked questions
How many languages do travel app listings support on average?
19.2 languages on average. 3% of the sample ships in two languages at most (N=338 apps).
How many screenshots should a store listing have?
The sample averages 11.2 screenshots; 9% publish fewer than five (N=338).
What is the average ASO score in this category?
82.7/100 on average, with a median of 85/100 (N=338).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=338).
Where does this data come from?
The Shotyend ASO Index: a sample of 338 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.