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Finance App Store Listing Analysis in India

Across 777 finance app store listings (India), the median ASO score is 88/100, with 19.1 languages and 11.2 screenshots on average. 5% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 777 apps).

This report is based on derived statistics from 777 finance app listings in India. The median score is 88.0/100 and 5% are limited to one or two languages.

777 apps777 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
85.5
Median
88
Lower quartile
81
Upper quartile
94
0%0-90%10-190%20-290%30-391%40-492%50-595%60-6913%70-7936%80-8942%90-99

Language coverage and missed markets

Language scanning of 777 apps found 19.1 languages on average, and only 95% reach five or more.

Average languages
19.1
≤2 languages
4%
≥5 languages
95%
language-scanned
777
LanguageShare of apps published
English99%
French95%
Spanish95%
Portuguese (BR)95%
Russian95%
German95%
Japanese95%
Arabic95%
Italian95%
Turkish95%
Thai95%
Chinese (Simpl.)95%
Hindi95%
Indonesian95%

Biggest missed markets

LanguageShare without a listingApprox. download share
Ukrainian5%~0.8%
Hindi4%~5.8%
Indonesian4%~3.1%
Korean4%~2.2%
Vietnamese4%~1.7%

Visual assets

Listings use 11.2 screenshots on average and 6% stay below five. Feature graphics appear in 100% and promo videos in 23%.

Avg. screenshots
11.2
<5 screenshots
5%
≥8 screenshots
65%
Feature graphic
100%
Video
22%

Text and ASO fields

Text fields are underused: 67 characters in the short description and 2484 characters in the long description on average.

Short description
66
Unused
16%
Long description
2484
<500 chars
6%

Most used terms in this category

bitcoin 8%loan 9%loans 10%crypto 12%expenses 15%expense 10%banking 9%mobile banking 4%digital account 5%currency converter 3%btc 5%expense tracker 5%budget planner 5%ethereum 5%forex 3%exchange rates 4%personal loan 3%crédito 3%money manager 4%investments 9%cryptocurrencies 5%trading 12%finances 14%usdt 2%cartão 5%wallet 12%stocks 9%etfs 3%currencies 6%empréstimo 2%

Key takeaways

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Frequently asked questions

How many languages do finance app listings support on average?

19.1 languages on average. 5% of the sample ships in two languages at most (N=777 apps).

How many screenshots should a store listing have?

The sample averages 11.2 screenshots; 6% publish fewer than five (N=777).

What is the average ASO score in this category?

85.5/100 on average, with a median of 88/100 (N=777).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=777).

Where does this data come from?

The Shotyend ASO Index: a sample of 777 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to A/B Test Your Store ListingWhich Languages Should You Localise First?How Many Screenshots Should a Play Listing Have?