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Business App Store Listing Analysis in India

Across 720 business app store listings (India), the median ASO score is 56/100, with 18.7 languages and 11.1 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.

Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 720 apps).

We compared 720 business app store pages. The average language count is 18.7 and the average screenshot count is 11.1, giving a mean listing score of 56.1/100.

720 apps28 language-scannedcomputed: 2026-09-05Source: public Google Play listing data

Listing score distribution

Average
56.1
Median
56
Lower quartile
49
Upper quartile
62.8
0%0-90%10-191%20-296%30-3921%40-4937%50-5928%60-694%70-791%80-892%90-99

Visual assets

Listings use 11.1 screenshots on average and 9% stay below five. Feature graphics appear in 100% and promo videos in 17%.

Avg. screenshots
11.1
<5 screenshots
9%
≥8 screenshots
61%
Feature graphic
100%
Video
16%

Text and ASO fields

Text fields are underused: 64 characters in the short description and 1765 characters in the long description on average.

Short description
64
Unused
19%
Long description
1765
<500 chars
16%

Most used terms in this category

fax 2%invoice maker 4%invoice 8%resume builder 4%business card 4%pos 6%job search 4%invoicing 4%field service 2%payroll 3%professional resume 3%card maker 2%ats 2%resume maker 2%professional invoices 3%builder maker 2%resume 6%digital business 3%invoice generator 2%pdf scanner 2%send fax 2%fax phone 1%business cards 4%crm 4%faxes 2%accounting 3%freelancers 6%cover letter 1%small business 5%invoices estimates 2%

Key takeaways

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Frequently asked questions

How many languages do business app listings support on average?

18.7 languages on average. 7% of the sample ships in two languages at most (N=720 apps).

How many screenshots should a store listing have?

The sample averages 11.1 screenshots; 9% publish fewer than five (N=720).

What is the average ASO score in this category?

56.1/100 on average, with a median of 56/100 (N=720).

Is a feature graphic common in this category?

100% of the sampled apps publish a feature graphic (N=720).

Where does this data come from?

The Shotyend ASO Index: a sample of 720 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.

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Data-backed guides

How to Write an App Description (Long Description Template)How to Reply to App ReviewsHow to A/B Test Your Store Listing