Travel App Store Listing Analysis in Germany
Across 538 travel app store listings (Germany), the median ASO score is 84/100, with 19.8 languages and 10.9 screenshots on average. 0% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 538 apps).
This report is based on derived statistics from 538 travel app listings in Germany. The median score is 84.0/100 and 0% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Across 537 scanned apps the average language count is 19.8; 0% ship in at most two languages.
| Language | Share of apps published | |
|---|---|---|
| German | 99% | |
| French | 99% | |
| Italian | 99% | |
| Turkish | 99% | |
| Portuguese (BR) | 99% | |
| Russian | 99% | |
| Japanese | 99% | |
| Chinese (Simpl.) | 99% | |
| Spanish | 99% | |
| Arabic | 99% | |
| Dutch | 99% | |
| Indonesian | 98% | |
| Korean | 98% | |
| Thai | 98% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 1% | ~0.8% |
| English | 1% | ~22% |
| Polish | 1% | ~1.2% |
| Hindi | 1% | ~5.8% |
| Vietnamese | 1% | ~1.7% |
Visual assets
On the visual side we measured 10.9 screenshots on average, with 13% using fewer than five and 100% having a feature graphic.
Text and ASO fields
The short description uses 62 characters on average, leaving 23% of the 80-character field unused. Long descriptions average 1766 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.345 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 94 | 67.6 |
| Avg. screenshots | 15.4 | 9.8 |
| Avg. languages | 20 | 11.1 |
| Short description | 74.2 | 62.2 |
| Long description | 2895.5 | 1546.6 |
| Feature graphic | 100% | 100% |
| Video | 43.8% | 8.2% |
Key takeaways
- The most missed market is Ukrainian: 2% of apps have no listing in that language (~0.8% of downloads).
- 23% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do travel app listings support on average?
19.8 languages on average. 0% of the sample ships in two languages at most (N=538 apps).
How many screenshots should a store listing have?
The sample averages 10.9 screenshots; 13% publish fewer than five (N=538).
What is the average ASO score in this category?
81.8/100 on average, with a median of 84/100 (N=538).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=538).
Where does this data come from?
The Shotyend ASO Index: a sample of 538 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.