Social App Store Listing Analysis in Germany
Across 281 social app store listings (Germany), the median ASO score is 83/100, with 19.4 languages and 10.3 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 281 apps).
This report is based on derived statistics from 281 social app listings in Germany. The median score is 83.0/100 and 2% are limited to one or two languages.
Listing score distribution
Language coverage and missed markets
Language scanning of 281 apps found 19.4 languages on average, and only 97% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| English | 98% | |
| Portuguese (BR) | 97% | |
| Spanish | 97% | |
| German | 97% | |
| French | 97% | |
| Korean | 97% | |
| Italian | 97% | |
| Polish | 97% | |
| Hindi | 96% | |
| Russian | 96% | |
| Turkish | 96% | |
| Vietnamese | 96% | |
| Thai | 96% | |
| Chinese (Simpl.) | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Japanese | 3% | ~3.4% |
| Indonesian | 3% | ~3.1% |
| Arabic | 3% | ~3% |
| Chinese (Trad.) | 3% | ~1.1% |
| Hindi | 3% | ~5.8% |
Visual assets
The average screenshot count is 10.3. A feature graphic is present in 100% of listings and a video in 12%.
Text and ASO fields
The short description uses 61 characters on average, leaving 24% of the 80-character field unused. Long descriptions average 1855 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 2.810 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 92.7 | 67.2 |
| Avg. screenshots | 14.4 | 9.6 |
| Avg. languages | 20 | 10.7 |
| Short description | 74.7 | 62.1 |
| Long description | 2685.2 | 1738.3 |
| Feature graphic | 100% | 100% |
| Video | 40.5% | 7.7% |
Key takeaways
- The most missed market is Japanese: 4% of apps have no listing in that language (~3.4% of downloads).
- 24% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do social app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=281 apps).
How many screenshots should a store listing have?
The sample averages 10.3 screenshots; 13% publish fewer than five (N=281).
What is the average ASO score in this category?
80.9/100 on average, with a median of 83/100 (N=281).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=281).
Where does this data come from?
The Shotyend ASO Index: a sample of 281 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.