Shopping App Store Listing Analysis in Germany
Across 543 shopping app store listings (Germany), the median ASO score is 83/100, with 19.4 languages and 10.6 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 543 apps).
We analysed 543 shopping app store listings in Germany Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 542 apps found 19.4 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| German | 98% | |
| French | 98% | |
| Spanish | 97% | |
| Italian | 97% | |
| Dutch | 97% | |
| Portuguese (BR) | 97% | |
| Polish | 97% | |
| English | 97% | |
| Japanese | 96% | |
| Turkish | 96% | |
| Russian | 96% | |
| Korean | 96% | |
| Chinese (Simpl.) | 96% | |
| Hindi | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 4% | ~0.8% |
| Indonesian | 4% | ~3.1% |
| Vietnamese | 4% | ~1.7% |
| Thai | 4% | ~1.4% |
| Hindi | 3% | ~5.8% |
Visual assets
The average screenshot count is 10.6. A feature graphic is present in 100% of listings and a video in 11%.
Text and ASO fields
On average 59 of the 80 short-description characters are used, and 16% of apps keep the long description under 500 characters.
Most used terms in this category
Key takeaways
- The most missed market is Ukrainian: 4% of apps have no listing in that language (~0.8% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.4 languages on average. 2% of the sample ships in two languages at most (N=543 apps).
How many screenshots should a store listing have?
The sample averages 10.6 screenshots; 15% publish fewer than five (N=543).
What is the average ASO score in this category?
81.2/100 on average, with a median of 83/100 (N=543).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=543).
Where does this data come from?
The Shotyend ASO Index: a sample of 543 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.