Shopping App Store Listing Analysis in Germany
Across 532 shopping app store listings (Germany), the median ASO score is 81/100, with 19.3 languages and 10.6 screenshots on average. 2% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 532 apps).
We analysed 532 shopping app store listings in Germany Google Play. About 2% ship in only one or two languages and 0% have no feature graphic.
Listing score distribution
Language coverage and missed markets
Language scanning of 531 apps found 19.3 languages on average, and only 98% reach five or more.
| Language | Share of apps published | |
|---|---|---|
| German | 98% | |
| French | 97% | |
| Spanish | 97% | |
| Dutch | 97% | |
| Portuguese (BR) | 97% | |
| Japanese | 97% | |
| Italian | 97% | |
| Polish | 97% | |
| English | 96% | |
| Russian | 96% | |
| Korean | 96% | |
| Turkish | 96% | |
| Chinese (Simpl.) | 96% | |
| Hindi | 96% |
Biggest missed markets
| Language | Share without a listing | Approx. download share |
|---|---|---|
| Ukrainian | 4% | ~0.8% |
| Indonesian | 4% | ~3.1% |
| Vietnamese | 4% | ~1.7% |
| Thai | 4% | ~1.4% |
| Hindi | 4% | ~5.8% |
Visual assets
The average screenshot count is 10.6. A feature graphic is present in 100% of listings and a video in 10%.
Text and ASO fields
On average 59 of the 80 short-description characters are used, and 16% of apps keep the long description under 500 characters.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 6.603 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 93.5 | 69.4 |
| Avg. screenshots | 15.3 | 9.6 |
| Avg. languages | 20 | 12.8 |
| Short description | 75.6 | 63.6 |
| Long description | 2697.8 | 1470.3 |
| Feature graphic | 100% | 100% |
| Video | 43.4% | 7.1% |
Key takeaways
- The most missed market is Ukrainian: 5% of apps have no listing in that language (~0.8% of downloads).
- 26% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do shopping app listings support on average?
19.3 languages on average. 2% of the sample ships in two languages at most (N=532 apps).
How many screenshots should a store listing have?
The sample averages 10.6 screenshots; 15% publish fewer than five (N=532).
What is the average ASO score in this category?
79.6/100 on average, with a median of 81/100 (N=532).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=532).
Where does this data come from?
The Shotyend ASO Index: a sample of 532 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.