Lifestyle App Store Listing Analysis in Germany
Across 621 lifestyle app store listings (Germany), the median ASO score is 56.3/100, with 12.2 languages and 11.1 screenshots on average. 27% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-09-05 (sample: 621 apps).
We compared 621 lifestyle app store pages. The average language count is 12.2 and the average screenshot count is 11.1, giving a mean listing score of 55.4/100.
Listing score distribution
Visual assets
The average screenshot count is 11.1. A feature graphic is present in 100% of listings and a video in 11%.
Text and ASO fields
The short description uses 63 characters on average, leaving 21% of the 80-character field unused. Long descriptions average 1890 characters.
Most used terms in this category
Key takeaways
- The most missed market is Indonesian: 54% of apps have no listing in that language (~3.1% of downloads).
- 21% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do lifestyle app listings support on average?
12.2 languages on average. 27% of the sample ships in two languages at most (N=621 apps).
How many screenshots should a store listing have?
The sample averages 11.1 screenshots; 10% publish fewer than five (N=621).
What is the average ASO score in this category?
55.4/100 on average, with a median of 56.3/100 (N=621).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=621).
Where does this data come from?
The Shotyend ASO Index: a sample of 621 apps compiled from public Google Play store pages on 2026-09-05. No app names or developer details are published.