Entertainment App Store Listing Analysis in Germany
Across 523 entertainment app store listings (Germany), the median ASO score is 55.9/100, with 18 languages and 12.8 screenshots on average. 7% ship in two languages at most and 0% have no feature graphic.
Source: Shotyend ASO Index — compiled from public Google Play listing data on 2026-10-19 (sample: 523 apps).
We scanned 523 entertainment app listings: the average store listing score is 56.4/100. Localisation is the weakest area — 7% never pass two languages.
Listing score distribution
Visual assets
Listings use 12.8 screenshots on average and 12% stay below five. Feature graphics appear in 100% and promo videos in 13%.
Text and ASO fields
Text fields are underused: 64 characters in the short description and 1791 characters in the long description on average.
Most used terms in this category
What do the best listings do differently?
Measured gap between the top-scoring 10% and the rest of this category (learned from 5.349 apps).
| Top 10% | Others | |
|---|---|---|
| Average score | 81.2 | 53.2 |
| Avg. screenshots | 14.7 | 11.8 |
| Avg. languages | 16.6 | 0.5 |
| Short description | 63.9 | 64.3 |
| Long description | 1943.4 | 1624.3 |
| Feature graphic | 100% | 100% |
| Video | 28% | 8.7% |
Key takeaways
- The most missed market is Chinese (Trad.): 18% of apps have no listing in that language (~1.1% of downloads).
- 20% of the short-description field is left empty — the most valuable 80 characters for search matching.
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Frequently asked questions
How many languages do entertainment app listings support on average?
18 languages on average. 7% of the sample ships in two languages at most (N=523 apps).
How many screenshots should a store listing have?
The sample averages 12.8 screenshots; 12% publish fewer than five (N=523).
What is the average ASO score in this category?
56.4/100 on average, with a median of 55.9/100 (N=523).
Is a feature graphic common in this category?
100% of the sampled apps publish a feature graphic (N=523).
Where does this data come from?
The Shotyend ASO Index: a sample of 523 apps compiled from public Google Play store pages on 2026-10-19. No app names or developer details are published.